Product Design Contest





Mac|Life is pleased to announce the winners and four runners-up of our 3D
Product Design Contest:


Grand prize winner:
Victor Soto, of Bonita, California


Runners up:
Joe Ashear, of Palo Alto, California

Eric Dubois, of Hope, Rhode Island

Prixa Souvannavong, of Portsmouth, Virginia

Simon Kaloper, of London, UK


Stay tuned for pictures of the winners' 3D renders and complete descriptions of their designs in the June 2008 issue of Mac|Life. Or visit on April 23 to see the submissions in all their glory online.



January 31, 2008 is your deadline to enter!


Attention all industrial designers, 2D artists, and 3D illustrators: Do you think you have an almost paranormal ability to predict the future of Apple product development? Now’s your chance to show us what you’ve got!


Mac|Life, Maxon, and the Academy of Art University are cosponsoring a contest to find the best fictional product prototypes (aka “fauxtotypes”) laced with Apple design DNA. Whether your visions are imminently plausible or borderline absurd, we want to see how you interpret the future of Apple product design.


The best submissions will appear in Mac|Life magazine and on Our grand prize winner will receive a scholarship for the Academy of Art University, and a boxed copy of Maxon Cinema 4D. Four runners-up, plus our grand prize winner, will each receive $100 gift cards for


Note: Apple Inc is not involved with this contest in any capacity. We just happen to love the company’s products.




The Prizes


Academy of Art University Scholarship

With more than 11,000 students, Academy of Art University is the nation’s largest private art and design university. Established in 1929, the school offers accredited AA, BFA, M.Arch and MFA programs, as well as continuing art education with classes in copywriting, fashion merchandising, new media, computer animation, sculpture, graphic design, cinematography, interior design, digital photography and industrial design. Students can also enroll in a flexible online degree program in art and design.


This scholarship covers tuition waived towards one course at the Academy of Art University on campus or online. The scholarship must be used at the Academy of Art University on campus or online by Fall of 2008. The scholarship covers only 3 units, an estimated $1800.00 value. The contest winner will be responsible for all other costs incurred. The winner must posses a high school diploma or equivalent. If the winner does not meet this requirement then the scholarship must be applied to our pre-college program. If enrolling in a prerequisite course, the winner must be able to show prior experience or provide a portfolio.



Maxon Cinema 4D

This software package (an $895 value) is a professional favorite, and contains everything you’ll need to model and render high-end 3D images and animations. And, as we at Mac|Life discovered, it’s also quite easy to use, despite its pro-level pedigree. Maxon Cinema 4D Release 10 received an Editor’s Choice award and 5-star rating from Mac|Life in February 2007, and is the software Adam Benton used to create our own Apple Fauxtotypes.




The secret is out. is no longer just the tech-enthusiast's hidden treasure trove for online shopping. Selected as the "Best Place to Shop Online" for 3 years running by Computer Shopper Magazine, continues to demonstrate why it's one of the foremost online destinations for great deals on consumer electronics today. At consumers can find not only the latest Apple products but also a vast array of exclusive combo deals on accessories and complementary products to help shoppers get the most out of their Apple experience. From speakers to software, offers the “best deals, best prices, and best service” on the products that truly make Apple and its products personal again. Find out for yourself why shoppers love us so much. With our lighting fast shipping, excellent return policy, and helpful customer support it makes it a hard choice to go anywhere else.





To Enter


Please read both this section and the following Rules section carefully.


To enter the contest, you must submit the following:


(1) One to five high-resolution JPEGs of your own Apple product fauxtotype. We will accept JPEGs of either 3D models or 2D illustrations (i.e., traditional vector or raster art). Hand-drawn illustrations are acceptable, but they must be digitized and sent to us as JPEGs. Each JPEG file size should be no larger than 2MB.


(2) Your name, full mailing address, email address, contact phone number, the file names of your submitted JPEGs, and a write-up (500 words maximum) that includes the name of your fictional product, a description of all its relevant features, and an explanation of how your fauxtotype employs Apple design DNA. Your fauxtotype can belong to existing consumer product categories, but must be entirely of your own conception and design.


This information must be provided on a formatted submission form available for download here. Either email or snail-mail the completed form, along with your JPEG submissions, to the following addresses.


Email: Email your entries (JPEGs and submission form) to


Snail Mail: Send your entries (JPEGs and submission form) on disc to Mac|Life Product Design Contest, c/o Mac|Life magazine, 4000 Shoreline Court, Suite 400, South San Francisco, CA 94080.


January 31, 2008 is your deadline to enter!



Mac|Life Product Design Contest Rules




The judges will be Mac|Life editors, instructors from the Academy of Art University, and illustrator Adam Benton. The judges will base their decisions on each submission’s originality, illustrative quality, and interpretation of Apple’s design aesthetic. Each of the three judging criteria will be weighed equally at 33.33 percent.


Limit one entry per individual. All entries must be received no later than January 31, 2008, with winners announced by March 1, 2008. By entering, entrants represent and warrant that the entries that they submit are their own original creations; do not infringe any other person’s or entity’s rights; and have not been submitted previously in a national contest of any kind.


Employees of Future US, Mac|Life, and Academy of Arts University and their immediate family members and those living in the same household of each are not eligible to participate in this Contest.


If, for any reason, the Contest is not capable of running as planned by reason of infection by virus, bugs, worms, tampering, unauthorized intervention, fraud, technical failures, or any other causes which, in the sole opinion of the Sponsor, may corrupt or affect the administration, security, fairness, integrity or proper conduct of this Contest (“Disruption”), Sponsor reserves the right, at its sole discretion, to cancel, terminate, modify or suspend the Contest, and/or select the winner for the Contest, from the entries received prior to the Disruption or in other such manner as deemed fair and appropriate by Sponsor.


By entering this contest, you agree that Future US, Inc., the Academy of Art University and Maxon may use your name, fauxtotype write-up, and JPEG submissions for promotional purposes without further payment. All prizes will be awarded, and no minimum number of entries is required. Prizes won by minors will be awarded to their parents or legal guardians. Future US, Inc. is not responsible for damages or expenses the winners might incur as a result of this contest or the receipt of a prize, and winners are responsible for income taxes based on the value of the prize received. A list of winners may also be obtained by sending a stamped, self-addressed envelope to Future US, Inc. c/o Mac|Life Product Design Contest, 4000 Shoreline Court, Suite 400, South San Francisco, CA 94080. This contest is limited to residents of the United States. No purchase necessary; void in Arizona, Maryland, Vermont, Puerto Rico, and where prohibited by law.