Quantcast
The video player requires Flash 8 Player or later. Please download the latest Flash Player.
Maclife Hottest Articles
Thumbnail
FEATURE
100 Snow Leopard Tips, Tricks, and Features
Browser
FEATURE
OS X Browser Speed Wars: May the Fastest App Win
iTunes History
FEATURE
The Complete iTunes History -- SoundJam MP to iTunes 9
iTunes Tips
FEATURE
iTunes 9 Tips and Tricks - Solve the Mysteries of the New iTunes
RELATED CATEGORIES
iPhone
News

Apple's Halo Effect
Posted 08/25/2008 at 2:57:02pm | by Florence Ion

Thanks to the success of the iPod and the iPhone, more business environments are adopting Macs, which means that more and more cubicles are converting to Mac OS, according to a report released today by Forrester Research based on 50,000 enterprisers and 2,500 organizations surveyed.

The findings were based on the answers culled from the 50,000 enterprisers and 2,500 organizations that agreed to be surveyed. The results are surprising, considering that Apple has hardly implemented a marketing strategy geared towards the enterprise demographic. Analysts credit Apple’s success to the “halo effect”, which is when a company releases such a quality product that it entices consumers to purchase their other products.

Regardless of the fact that companies may have seen Macs as the expensive alternative, Apple’s “halo” has grown so large that corporate America is beginning to jump on the OS X bandwagon.

COMMENTS: 2
TAGS:  Enterprise
COMMENTS
avatarMac in the office.

Submitted by kevkevallen on Mon, 2008-08-25 13:05

Mac and PC can work side by side with little to no problems depending on the work flow. But for maximum efficiency, all computers in the office need to be of the same platform. (Obviously, I would favor the Mac over the PC in any computing situation, personal or business) If everyone in the office runs on Mac, the office would run smoothly. If everyone in the entire enterprise runs Mac OS, the entire company can run smoothly.

Like I said, depending on workflow, you might get away with using a IBM server, a couple PC's in the tech department and the rest of the office running Mac. But for a truly efficient workspace, the entire operation has to be one platform from top to bottom. Meaning the whole company needs to run Mac servers, Mac desktops, Mac notebooks and for the companies that are willing to go the extra mile, even Mac phones for truly seamless workflow with the Mac.

We all dream of such a place where Mac is in every home and work place and the PC is almost non existant. The "Halo Effect" that the iPod and iPhone is conveying to the world is doing its job.

Overall, good article that places hope in those who dream of a world where Mac, truly, is superior.

Login or register to post comments
avatarMac in the office

Submitted by MacMike on Tue, 2008-08-26 08:17

At home it might be a good idea to use a single platform, but in the enterprise it's actually smarter to use several platforms to mitigate the risks associated with a single platform. If a PC virus spreads across your enterprise then the Macs and other machines should be safe and likewise if a Mac update takes out your Macs then your other non-Mac machines should be fine. Going with a single platform may be easier for the technicians to support, but it's not a smart move. A smart enterprise deploys multiple platforms and finds cross platform solutions.

Login or register to post comments