Google’s Nexus One: Think Different or Business as Usual?

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Rohardi

"it doesn’t seem so natural to strap us down for two years to one device -- in Europe, for instance, many handset buyers switch to a new device every year, just carrying their SIM card, phone number and service to whatever they like."

This just isn't the case in the US. True in Europe, you can put your SIM in to any phone and you don't have a contract holding you a particular carrier. But on the flip side if you want a cool new 32GB iPhone 3GS with out a contract, it's going to cost you $700. the people in the US are programed to want free phones or not to have to pay much for a cool phone. Hence the $99 8GB iPhone 3G. That's where the contract comes in to play. if you sign up with AT&T for 2 years, they will give you that shiny 32GB iPhone 3GS for $299 and make the difference up in your bill over the next 2 years. The american model for cell phones will NEVER be like in Europe and a lot of the world.

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