Apple Hardware Prototypes: Four Radical New Concepts Revealed

JonPhillips's picture

Apple Hardware Prototypes: Four Radical New Concepts Revealed

iCar

 

Sleek on the outside, clever on the inside, the Audi-Apple iCar is TT-terrific.

 

iCar Audi TT coupe

Click to enlarge

 

You knew it had to happen. In a world where Apple’s industriousness compels us to envision an “i” preceding everything of material value, we cannot move forward without first considering an iCar. In late August, bloggers began reporting that Apple and Volkswagen were working on a partnership, so we fast-tracked our iCar concept for a grand unveiling in this month’s issue. You were expecting an Apple-fied VW Beetle or Jetta? Sorry, we don’t see it happening. The Beetle is too femme, and the Jetta, well... We look deep into its headlights and find no soul.

 

iCar Audi TT Coupe

Click to enlarge

 

So Volkswagen must turn to its Audi brand to launch the iCar, tapping the TT Coupe, which made an almost Apple-like design statement of its own when it launched in 1998. The iCar concept retains all the lines of the latest TT, but adds some coy exterior features that leave no ambiguity about Audi’s gene-splicing experiments with Apple DNA. The body, wheels, and brake calipers are painted iPod white, while the side skirts and front splitter are clad in iPod chrome. The TT’s side mirrors are simplified into half-spheres, giving this one-off design study an extra touch of round-edged-ness and symmetry. And because we’ve always wanted to see the G5 grille protecting a car’s radiator, we did exactly what you’ve been thinking about doing since 2003.

 

Form always follows function in the world of iDesign, so when folks pay the extra $3,800 for the iCar option package, they also get cockpit controls that broadcast “I am the car of the future!” to anyone lucky enough to slide into the leather front seat.

 

iCar. This is it. We can now move forward in the growing world of iDesign with closure, confidence, and peace of mind.

 

idrive system interior of icar

Click to enlarge

 

The iCar cockpit redefines how we interface with traditional automotive controls. The tach/speedo cluster is an LCD that can be customized using the center console’s Settings menu. Whether you want numerical readouts or a traditional analog look and feel, the choice is yours, with skins and color options galore. The speedo here is set to display a large number for whatever 10 mph speed threshold you’ve just passed. The orange line is a visual of your current speed, while the red line is your own user-defined nanny marker—when orange passes red, you know you’ve surpassed your comfort limit.

 

The steering wheel features two scrollwheels so you can thumb through menu choices without using the touchscreen in the center console. There’s also an iSight located in the steering wheel hub, so that your iChat AV buddies can see you during calls on the road. (Wireless data networks of the future will make all this happen!) To help eliminate accidents caused by iChat AV convos, your friends can see what you see when you’re driving (notice the inset of your road view on the center display). This way, when you’re trying make a left-hand turn in rush-hour traffic, they’ll see what you’re doing and shut the heck up.

 

Controls for music, driving directions, communication, and climate are all accessed via the center touchscreen. iPhones and iPods nestle snugly in their very own dock. Once you experience this state-of-the-art UI, you’ll never be able to drive old-school again.

 

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avatar

willj2047

That's a great combination of two things I love. Apple software and a beautiful car. That's a combination that I would like to see more often. My friend who really likes cars and works with <a href="http://www.farmers.com/">auto insurance quote</a> says techology like this is going to become increasingly popular over the next few years.

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robert01

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freds

BMW owns !! if someone should fabricate icar definetly bmw . audi is smooth but not enough.its a battle more like submit url from last yearr

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Anonymous

OMG I want a squidget but I think the diameter of it should be like 2 inches more.

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Anonymous

I think there should be a scroll wheel for the windows..... It would be so cool!!!!

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Mob

It is good that someone writes articles which really matters something. Thank you for this article, it’s full of knowledge which is hard to find in tons of rubbish in our famous world wide web. Regards and good luck!

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Anonymous

I WANT ONE SOOO BADLY! DOSE N E ONE KNOW IF AND WHEN IT WILL BE COMING OUT?!?!?!?!??!?!

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Mohammad

Where can i buy an iCar from saudi arabia

Can i find it in the audi shop

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icar is a prodotypw

it is just a prodotype

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mohammed's luver

i luv u i want 2 kiss u!!! xxxx.oooo.xxxxx mmmoeew!!! i luv u i want 2 marry u mohammed!!!

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eddbit1

iProtection- I laughed at first but i eventually saw how great it is. Only one flaw just in case it rolls in a backpack, purse, ect. it should have a special protective front so it doensnt tazer you

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surfer33

The Squidget looks soooo cool! I can't wait for that to come out!

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Anonymous

To 75% of everyone who posted above... THIS ISN'T A REAL PROTOTYPE! Mac|Life is just trying to show possible prototypes! THIS THING IS NOT "COMING OUT" ever! Its not even being planned to being planned to consiodered to think abnout to decide if it even has a chance to become a REAL prototype! Capishce? ....having said that, I STILL WANT THE iPROTECTION!

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Squidget?

this is a prototype but it doesnt mean it will never come out. they might come out with it. GO F*** urself

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alexandrastinson

i soo want a squidget when it comes out my parents will buy it for me!!!!

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Anonymous

i want the freakin ieye it is so awesome

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Steve Jobs

I thought we shut down Think Secret!

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alexandrastinson

please make a squidget it would mean the world to me

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Anonymous

Hey this is actually my very first time reading and subscribing to a Technical Magazine and i bought your guys magazine 3 days Ago and noticed the SQUIDGET!! Now you might think this is sooo silly but me and everyone i showed the Squidget to would buy it. And let me tell You i showed ALOT OF PEOPLE!! And i was wondering are you guys goin 2 submit this idea to Apple? If not then I will JK but seriously i really need One!! I SERIOUSLY NEED AND WANT ONE PLZ TELL ME U R GOING TO TELL APPLE ABOUT THIS GREAT INVENTION!!?

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Anonymous

This is just fake !!!!!

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Squidget?

When is the squidget going to vow out?

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Anonymous

when is it coming out and are you sure it will cost $129?

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Anonymous

im telling you, apple is planning on taking over the world! first the iPod, then the iPhone, next is the iCar, then the iHouse, then iRobot. then we are all dead.

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alyssa

I think the squidget is so cool and it's perfect for teens! I def. can't wait for it to come out but I think they should make a pirates of the caribbean faceplate instead of preppy burberry...

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Anonymous

I've been trying to figure out when the squidget comes out because I'm so excited...do you know when it'll be released?

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Anonymous

I thought that all of the products were great but they each had their own flaws

The Squidqet- MAJOR FLAWS! It is a law suit waiting to happen. First off if this product is reaching out to tweens myspace should not be there (if you need myspace so bad, go on the safari). Tweens AND teens should not be included as a main feature. SMS texting is ruining the purpose of the product for parents. $12.99 a month is not what parents want, they want thier kids to get this so they dont hhave to pay for a cell phone. Replace the SMS with iChat. (idea- add in an iSight JUST for video chatting, nothing else)

iEye- not really any flaws, just i think that photobooth effects should be added in.

iProtection- I laughed at first but i eventually saw how great it is. Only one flaw just in case it rolls in a backpack, purse, ect. it should have a special protective front so it doensnt tazer you

iCar- TO MANY FLAWS TO EVEN COMMENT ABOUT!

They all had some graet things too.

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GuerrillaMonsoonDan

Who the hell thought it would be a good idea to merge the iCar concept with a Ferrari? (below)

As if they don't cost enough already!!

I like the concept though, looks awesome! They'd need to offer a range of cars with the option though methinks, I can't afford a TT now, let alone if it had an Apple package.

They could release the Squidget in limited edition gold with a free Argos 'gold' chain, it'd sell like hotcakes to the tracksuit and trainer wearing contingent! Haha

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Anonymous

I think that all of these product ideas would do well. I think that Mac|Life should definetly give these to apple. Apple has already gotten alot of people to use their products, and with these ideas put into action even more people will use apple products. With this kind of creativity put into action the future could be an Apple World!

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Anonymous

I have to have the Squidget. It looks sooo cool! That would be awesome. I wonder what else Apple will think of!

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Anonymous

i have a friend that works for apple. Not one of the highest people, but pretty well into their ranks=)
he told me a few weeks ago that apple will venture into the camera department. If its anything like the prototype above, I'll be one of the first to buy it.

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alexandrastinson

tell him or her to tell apple to make the darn squidget

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Anonymous

Are they sure about the squidget and everything they said in Mac-Life?

Oh, and is the a iProtection a joke? Please tell me it is. I can imagine the commercial now-
"It's an iPod- THAT CAN SHOOT 20,000 VOLTS INTO A MUGGERS
----!"
(1 2 3 4 softly playing in background)

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KSW, Atlanta

I think you missed the biggest part of iCar.

A million mobile wireless sites all with access to iTunes/iTV.
Apple could establish a global wireless network through the
use of auto's capable of 'extending a network' to millions on
the street or walking around. Paid for by the Auto Co's and drivers.
BRILLIANT! All hail Apple!

KSW

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Anonymous

Apple wouldn't fare well if they entered the digital camera industry. There are too many well sedimented segments and niches within the consumer market alone for Apple to land one huge product with the kind of effect had by the iPod. The strategy of revolutionizing should be preferred over jumping bandwagons.

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Nick

are these REAL prototypes??? if so...when will they be coming out? if not...you should work as hard as you can to at least send the squidget idea into mac. it is the most genius idea i have EVER seen in my life! i would definately buy one...is the squidget just txting or a phone too...cuz i have had the idea to make a cheap text only product that looks really neat...looks like youve managed to do that! also for the squidget...does it have a built in iPod as well??? please reply!

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Anonymous

the squidget has a tiny part of it dedicatted to song but there isn't a lot of memory for a bunch of songs but it can hold probably a few hundred around there...

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Anonymous

Yes, the squidget has a music feature...it's more like a music player than a texting device anyways. And I don't believe it is a phone.

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Anonymous

i agree. the squidget is awesome. but it wouldn't matter if it had an iPod becuause i already have one, but not everyone does.

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Anonymous

hy es5

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