5 Ways Apple Could Make MobileMe Awesome

Mac users have had a long, sometimes frustrating relationship with the MobileMe. Originally launched a decade ago as iTools, the service was touted by Apple as a series of free, internet-based tools to make the lives of OS 9 users just a little bit easier. By 2002, iTools had evolved into .Mac and became a subscription-only service geared towards the needs of OS X users, and thus it remained until 2008 when the service was once again rebranded as MobileMe.
The service as we know it today is one that MobileMe subscribers have a hard time admitting that they love, as it very often give us reasons to hate it. Sure, it provides its subscribers with 20 GB of cloud-based data storage, integration with iWeb, acts as the backbone of our iPhone's ability to sync on the go and gives us a sweet Mac flavored email address we can use to stay in touch with our friends and loved ones, but with so many fresh faced cloud services out there offering similar features for free, it's getting harder and harder to justify paying Apple's hefty annual subscription fee.
This week, in response to an email from an exasperated user of the service, Steve Jobs promised that MobileMe would be getting an overhaul in 2011. We'd like to offer up a list of five ways that we here at Mac|Life feel Apple could improve MobileMe.
Make Back to My Mac a Pleasure to Use

Being able to access files and software applications from your home computer is nothing but win, provided the service you use to do it offers a pain-free. In its current form, that's not Back To My Mac. While the service offers the ability to connect to and tinker with Mac from afar, the conditions it requires to do so, are stringent, to say the least. If you're rocking an incompatible router, your ports aren't mapped just so, it just ain't happening. Oh, and don't even think about trying to utilize Back To My Mac from an iOS device. When services like LogMeIn are able to provide a rich, fully capable remote desktop experience from any computer or iOS device with an Internet connection for free, do you mean to tell us that Apple can't come up with something better for their paid subscribers? This needs to change. By giving MobileMe users the ability to effortlessly and securely connect to their Macs from anywhere via a wide variety of devices,Apple would be doing a tremendous service to the service's subscriber base.
Better Support for Third-Party Applications

MobileMe subscribers shouldn't have to rely on cloud-based storage solutions like Dropbox or ZumoDrive, but we do. As part of a MobileMe Subscription, all users are given a generous 20 gigabytes' worth of cloud-based iDisk storage. As it stands, that storage can currently only be used to stash away files that subscribers manually upload, iWeb files, iOS sync information. Certainly, the iPad's suite of iWork apps are able to upload and download user created documents and handful of programs like The Omni Group's utterly awesome Omnifocus can use MobileMe to synchronize files across multiple platforms, be we just know that Apple can do better.
By offering third party developers easier access to the technological back-end required to utilize the iDisk storage space that all MobileMe subscribers currently enjoy, they'd be breathing new life into the service. Given the impending release of the Mac App Store and the growing number iOS applications that offer cloud-based file syncing to bolster their on-device usability, this one is a no-brainer.
iTunes Integration

The purchase of LaLa this past year gave Apple the personnel and technological know-how to put together an amazing iTunes streaming experience for iTunes users. Isn't it about time you provided us with a way to take our iTunes collections online with us so that we can get funky anywhere we go? We know you care about our needs, Steve. Please listen to us: we need this. If you gave MobileMe users the ability to fill up their cloud-based storage space with movies and music that they could access from any device they owned, we can assure you that you'd fill up that new server farm you've been building's hard drives with the cloud accounts of new subscribers in no time at all.
Tighter Windows Integration for iOS Device Owners

For iPhone, iPad and iPod touch users that prefer or have no choice but to use Windows for their daily computing, it's currently hard to justify the purchase of a MobileMe subscription. Certainly, doing so would provide them with the ability to sync their Outlook Calendars, email contacts and the like in real-time to their devices, but in the face of excellent free solutions such as Google Calendar and Gmail, it's hard to justify the financial commitment, especially in harsh economic times like these. Apple has already offered up Safari, QuickTime and iTunes for Windows OS users.
Is it a stretch to ask that, in the name of improving their bottom line, the company might want to consider providing computer-side Apple Mail and iCal and iChat software solutions to Windows users as well? Instead of having to rely on control Panel level workarounds and software filtering systems, Windows users could rely upon the Apple software that has the ability to access MobileMe services baked right into it. With the constantly growing number of iOS devices finding their way into the hands of Windows users, Apple could have another solid gold hit on their hands were they to implement such a solution.
Implement a Tiered Pricing Structure

In its current form, MobileMe is a no haggling sort of affair. For an annual fee, users are given a set list of services provided to them by Apple. While many of us are fine with this and find the cost for what is offered to be a reasonable exchange, we're sure that others no doubt get the high cost of MobileMe membership stuck in their craws. It's very likely that were Apple to break down the services offered by MobileMe to be offered à la carte, they would attract a wide variety of potential users who had never considered MobileMe as a viable option before. Need some cloud storage space, but already have an email address? That'll be $50 per year. Care for the caché that comes with a @mac.com email address? It's going to cost you ten bucks annually. With Apple now offering iPad and iPhone users Find My iPhone without the need to have a MobileMe account, we have a feeling that Cupertino might already have something like this in the cards, come 2011.
So what do you think: Will any of our suggestions surface in MobileMe once 2011 rolls around? Will Apple catch up to what other alternative services are already offering for free, or will Cupertino unleash a new set of services on the world that will define cloud-based computing in such a way that everyone else in the business will have no choice but to follow? We want to hear from you!
Follow this article's author, Seamus Bellamy on Twitter
Numbuh One
December 10, 2010 at 3:29pm
You can get mobile me from amazon and several other places at a 25 - 50% discount if you shop carefully. from what i have read, you can use the subscription information in the new purchase to extend your current subscription.
Ben
December 08, 2010 at 10:05pm
I'd like to have the option of choosing an address @mac.com or @me.com.
I'd trade my current @me.com address for one @mac.com without second thought. It would be worth the effort of updating everyone, as I'm almost embarrassed to give out my @me.com address... it just sounds so dumb.
aroubini
December 08, 2010 at 9:30pm
Every Snow Leopard Mac should have MobileMe's OpenDirectory added by default to the list of directory servers. That way I can sit down at any Mac and log in with my MobileMe ID and have my iDisk available as my home folder or as a mounted volume.
The environment would hook into my synced Safari bookmarks, my iCal, MobileMe imap account in Mail, etc. How awesome would that be? Changes are synced live, and as I log out everything is dumped, just like a regular guest account.
Ben
December 08, 2010 at 10:06pm
I second that. Would be all kinds of awesome, provided that they could resolve the latency issues with iDisk.
racassady
December 08, 2010 at 8:33pm
You forgot the most important thing... Making it F'N work! I have had contacts deleted, doubled, screwed up so many times, that Apple gave me a free year of service. Mean time I have become a master of restoring my lost data...
mdraznin
December 09, 2010 at 3:56pm
I had the same experience but with sync'ing problems. Got to the point where Apple gave me a free year too. The main prob I have though, is upload and download speeds are painfully slow. Has anyone noticed the same? If so, why do you figure that's the case, while just about every other cloud service is continuing to noticeably improve their speeds. If you've had the same prob, please respond here.
aparm
December 08, 2010 at 4:03pm
IMHO, Apple should to blow away storage limits, first and foremost. It's silly. I'm paying $24.95/yr at Flickr for unlimited storage for photos and video; there are many other providers that offer unlimited cloud storage for relatively low prices compared to Apple's MoblieMe pricing. I have no worries of reaching inbox storage limits with gmail and I can make free blogs/websites through any number of web service providers. I use google for mail, contact, and calendar syncing. There is not much beyond that which MobileMe offers that is worth the price of admission.
raveen69
December 08, 2010 at 3:15pm
Tiered Pricing? How about just FREE? You have seen their profits in the past few years right.
Argelius
December 08, 2010 at 2:13pm
As long as you can get all of MobileMe's services for free elsewhere (largely from Google) and when MobileMe doesn't provide them with any significant slickness and polish that we expect from Apple, the $99 is about $99 too high...
Sigil
December 12, 2010 at 4:41am
I agree with the "significant slickness and polish hat we expect from Apple, the $99 is about $99 too high..." I'm not a fan of Google, because I think they like Facebook aren't exactly free. They just use a different (and more valuable) currency.
I too cancelled my subscription. I was slightly leaning towards renewing it, but the Find My iPhone becoming free made this a no brainer. I'll be putting together a true MobileMe built by me. =)
Thanks for your comments. I feel validated now.
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