The Lifer: How the iPod Saved Apple



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Hats off to Rik, this was a fabulous editorial piece! Say what you want about him, this is a true visionary. He gets what people want and places that vision in the company culture.

It's too bad other CEOs just don't get anything besides a big paycheck and lucky at times. Many had the opportunity, few capitalized on it. I now use a Mac for work, I never thought I would, but it's far superior in quality, beauty, ease and security than any other PC out there.

Well written!!

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