The Dawn of iPhone
Posted 05/30/2008 at 4:13pm
| by Lonnie Lazar, Susie Ochs and Zack Stern
Calling iPhone Gamers
Developers and gamers alike see a world of potential for getting your game on, iPhone style.

Freeverse plans to release touchscreen-enabled sports games, as shown in this concept art.
Mobile phone games—often just called “mobile games”—are an industry built on impulse. You often pay little and get little in return. But a lot of people splurge, with Nielsen Research saying that 20 million Americans downloaded games in the fourth quarter of 2007. That compares to 93 million people playing on a dedicated console. But many game makers see the iPhone leading a surge in mobile games, and they want to get in early.
To find a list of game companies working on iPhone games, just look at a list of game companies. Almost every plausible publisher we contacted is developing iPhone products. And the few who wouldn’t comment publicly on iPhone plans seem to be waiting to make announcements.

Freeverse plans to release touchscreen-enabled sports games, as shown in this concept art.
Electronic Arts, one of the biggest video game publishers in the world, is preparing an iPhone version of Spore, among other games. With an anticipated September 2008 release, right alongside the Mac version of the game, iPhone Spore will likely be a condensed edition of that life-simulating romp. EA wouldn’t confirm details, but based on what we saw at Apple’s SDK press event, iPhone Spore will likely focus on Spore’s first stage, where your creature swims around, eating or avoiding enemies. The game uses the iPhone’s motion-sensing accelerometer to fluidly steer the spore as the player turns and rotates the phone in midair. And gamers use fingertip touches to upgrade their creatures, dragging to rearrange the body parts or add new ones.
For the same press event, Sega created a demonstration version of Super Monkey Ball. In this console video game hit, players roll a monkey-occupied sphere through 3D mazes, racing past traps and precarious ledges. Simple iPhone tilts steer the critter around hazards in this version. Sega hadn’t announced its plans as we went to press, but given how good Super Monkey Ball looks, we fully expect to see a complete release.
Casual gaming company PopCap Games is also creating iPhone titles. This Mac-and-mobile mainstay is responsible for Zuma, Peggle, and many other popular titles. Andrew Stein, director of mobile business development, explains how the company first dabbled on the device, saying, “A bunch of people here got iPhones, and they just personally wanted Bejeweled available for it.” So in July of 2007, PopCap launched an iPhone-formatted online version that can be reached through its website. “The response has been phenomenal—light years beyond anything we expected,” Stein says. “We are currently running nearly three quarters of a million unique visitors a month to popcap.com on the iPhone and iPod touch browsers.”
And the list of traditional mobile developers goes on. Gameloft promises 15 iPhone titles before the end of 2008. id Software, creator of Quake and Doom, is considering an iPhone version of its mobile game Orcs & Elves, as well as “a completely original title specifically for the iPhone,” according to Technical Director John Carmack. Namco Networks is readying Pac-Man and Galaga updates. Others, including THQ Wireless, admit they’re working on iPhone products but haven’t announced specifics.

Freeverse plans to release touchscreen-enabled sports games, as shown in this concept art.
Mac developers are also eager to join the iPhone game, and many of them are excited to reach a new market. Ian Lynch Smith, president of Freeverse, says, “How many Macs are there now, like 38 million? They’re going to have 10 million iPhones at the end of this year, and they could easily have 50 million in three years.” Freeverse hopes to release a few products with the June launch of the App Store, including a driving game and some simple sports titles.
Peter Tamte, president of MacSoft parent company Destineer, also sees a huge iPhone audience. He comments via email, “We view the iPhone as a mobile software platform. The huge number of applications and games coming will make the iPhone a sustainable, long-term opportunity. You bet we’re going to make games for iPhone!”