Editor's Blog: Rik Digs into 20-Year-Old Mac Mags - Everything's the Same, Everything's Different

Editor's Blog: Rik Digs into 20-Year-Old Mac Mags - Everything's the Same, Everything's Different

Ads:

 

Ads in the June issues of Macworld and MacUser were a hoot. Check out the Illustrator ad copy, which requires the definite article before the product name. Also, note that we all may have become a wee bit spoiled regarding an application's abilities.

 

"The Adobe Illustrator is a software program that, for the very first time, combines the control and fine detail of drawing by hand with the speed and mathematical precision of the computer ... instead of building an image with dots like other programs, the Adobe Illustrator uses precise curves and lines."

 

Regarding this next quote, well, I've been around the block in the Mac biz, but I readily confess that I didn't remember that PowerPoint was originally published by a company named Forethought, Inc. - who, to complete the story, was also the original publisher of FileMaker. Check out their June 1987 ad in MacUser:

 

"Introducing PowerPoint. With PowerPoint, you actually plan, compose and edit your entire presentation on your Macintosh computer."

 

A radical promise in 1987; a "Well, duh!" in 2007.

 

And then there's the Avenue of Broken Dreams:

 

"Any day now, Scoop will be showing up at dealers all over America. And desktop publishing will never be the same ... Suppose, for instance, you want to wrap text around a circular of irregular image. Or fill that image with text. All it takes is a single click of the mouse."

 

So long, Scoop - we hardly knew ya.

 

Next : Opinions from June 1987

 

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Fotty

I don't know if Rik noticed, but he now has the perfect explanation when his significant other asks him why he's keeping all those old magazines.

I may need to write a similar article. And then an article on old sneakers, socks, and underwear.

sorry for the TMI

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Alex

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Carl

I have the Premiere Issue of The Macintosh Buyers Guide, Winter 1984 and a couple of MacUsers from 1987 & 1988. I don't know why they survived.
The one thing that stands out for me is the ad copy. It was done using cut & paste and photo plates, and it seems warmer.
The one thing we lost as computers advanced was the art of print. Maybe its just me, but I have used a Washington press, a Linotype machine and set my own lead type using a California job case and I always appreciated a clean font, proper use of whitespace and a legible layout.
Todays mags are an assault on the senses, and some of the cleanest and uncluttered type around these days is via RSS feeds. Too bad.

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Keith Volkmann

I need the back issues from the old Mac User magazine published in the 1984-1987 years and after... there was a special edition with Boeing, Chevron, etc. and I was in the special edition .. the only one from a University ... any help or direction as to where the archives of copies of these magazines would be totally helpful and more than that appreciated... !

Sincerely
KTV .. keithty@hotmail.com

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