Editor's Blog: Rik Digs into 20-Year-Old Mac Mags - Everything's the Same, Everything's Different

Editor's Blog: Rik Digs into 20-Year-Old Mac Mags - Everything's the Same, Everything's Different



The fine line between pontification and punditry hasn't moved much in the last 20 years. Check out these opinionificationers:


"Jazz [an early Mac spreadsheet app from Lotus] was designed to meet the needs of the market that Apple anticipated reaching with Macintosh - yuppie managers in big corporations." - Columnist Michael D. Wesley in MacUser, June, 1987


"Business Software magazine found the Mac II to be 'such a fine machine overall ... that we predict Mac IIs will become a fairly common sight in the DOS-dominated business office.'" - News item, Macworld, June 1987


Ah, and then there's this beautiful bit of Gallic prose from Jean Louis Gassée, Apple's erstwhile VP for product development, whose main claim to fame was his ability to spin webs of influential bull-tookie rather than developing solid products. His Peter-Principle reign helped lead Apple towards ... what do the French call it? Le wc?


"When I watch fifty-year-olds crowing over their Macintoshes, I know they are feeling the sensation I know so well and of which I never tire: the feeling of suddenly having access to domains from which one felt excluded forever. An incomparable sense of freedom ... a limitless space in which they can explore unknown lands containing immense resources."


Finally, I know I'm skipping ahead a decade here, but it's worth noting that readers' wisdom often trumps that of the pundits. In June '97, a MacUser reader, Aaron Benson, wrote:


"If Apple wants to gain ground, it must port the new Mac OS to Pentium processors ... The only way that the Mac OS can ever hope to unseat Windows is to compete on the same machine."


You go, Aaron.




+ Add a Comment


I don't know if Rik noticed, but he now has the perfect explanation when his significant other asks him why he's keeping all those old magazines.

I may need to write a similar article. And then an article on old sneakers, socks, and underwear.

sorry for the TMI





I have the Premiere Issue of The Macintosh Buyers Guide, Winter 1984 and a couple of MacUsers from 1987 & 1988. I don't know why they survived.
The one thing that stands out for me is the ad copy. It was done using cut & paste and photo plates, and it seems warmer.
The one thing we lost as computers advanced was the art of print. Maybe its just me, but I have used a Washington press, a Linotype machine and set my own lead type using a California job case and I always appreciated a clean font, proper use of whitespace and a legible layout.
Todays mags are an assault on the senses, and some of the cleanest and uncluttered type around these days is via RSS feeds. Too bad.


Keith Volkmann

I need the back issues from the old Mac User magazine published in the 1984-1987 years and after... there was a special edition with Boeing, Chevron, etc. and I was in the special edition .. the only one from a University ... any help or direction as to where the archives of copies of these magazines would be totally helpful and more than that appreciated... !

KTV .. keithty@hotmail.com

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