Europe Gets iPhone
Posted 09/18/2007 at 1:56am
| by Roberto Baldwin

Steve Jobs announced that Apple is partnering with mobile provider O2 for the British release of the device. Priced at £269.99 including VAT ($535), the phone will hit the British isle on November 9.
Apple is partnering with Carphone Warehouse, a large UK retailer in Britain with 1,300 distribution points. Plans with unlimited data will be priced at £35, £45 and £55. Plans include over 7,500 O2 Wi-Fi hotspots, visual voicemail and the upcoming iTunes Wi-Fi Music Store. Unlike in the United States, contracts are only for 18 months.
The UK iPhone will still use EDGE technology, and O2 will have to update its network. Matthew Key, CEO of O2 stated, "We're investing in Edge, we're in the process of rolling that out. At launch, we'll be north of 30 percent."
Jobs answered the 3G issue. "As you know the iPhone doesn't currently support 3G, so why didn't we build it in? The 3G chipsets work reasonably well except for power, they're real power hogs."
The rest of Europe will have to wait until at least next quarter for the iPhone.
Check with MacFormat for the latest details.
In other news:
iPhone to go 3G in early 2008: The Street's Scott Moritz says that a 3G iPhone will ship in early 2008. Moritz says that Broadcom's Global Locate will provide the chips for the new phone. Moritz is the same guy who said in July that there was a "note" from a stock trading firm that Apple was cutting back iPhone production - that so-called note ended up being a misunderstanding, but it sent Apple's stock down three percent that day (the Street never issued a retraction for their story). Since Steve Jobs said at today's iPhone UK unveiling that 3G is a power hog and he wants a 3G iPhone to have at least 5 hours of battery life, we bet it's more like later 2008 (after June) than early 2008. And perhaps a 3G iPhone won't have Wi-Fi in order to achieve Apple's desired battery life.
iPod nano costs: Another incomplete study by iSuppli says that the new iPod nanos boast the widest margins yet for the iPod nano line. iSuppli says that the parts for the $149 4GB iPod nano cost $58.85, while the $199 8GB iPod nano's parts cost $82.85. What's missing from iSuppli's study are the "soft" costs, such as the hardware and software development, intellectual property, packaging, product assembly, marketing, customer support and distribution.
Adobe CS3 and Leopard: Adobe CEO Bruce Chizen said in an interview that CS3 hasn't fully been tested under Leopard. What's newsworthy isn't that software are robust as Photoshop, InDesign, Flash, etc., might have problems with a new operating system - whenever an OS undergoes a major release, there's bound to be problems with software, whether it's from Adobe, Microsoft, a shareware developer, or an open source app. What Chizen is doing is that he's setting up the expectations of his customers, and he's letting them know that Adobe will address problems if/when they arise.