10 Possible iPhone 4 Event Scenarios

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redcentmedia

Great story JRB.

We do like a good story!

Your 10 tactics appear reasonable ... but, it's likely that in keeping with the "public perception" Apple may have to do something totally unexpected.

The truly unexpected would be to do nothing. That's right - nothing, other than talk it out. Boy, what a disaster that would be to about 1.5M customers. But relatively speaking its only a small percentage, and like the actuaries might have already forecast - "we'll only lose a small percentage." The cost-benefit guys surely have got this one figured out by now. (Remember seat-belts, rollover SUVs, and gas-tanks.)

My MBA educated guess is "doing nothing" won't be the wise or economical decision, based upon a quick quantitative analysis.

However, its important to note that the "customer-centric" feel has clearly diminished as both dollars and share-price has increased. Namely, sticking with the "grip partner" AT&T for the dollars, exiting from Macworld in SFO to save dollars, frustratingly longer lag-times in announced products and actual deliveries, inventory stock-outs, and fulfillment problems throughout the entire line of new products.

These all look like symptoms of a "typical" consumer-product company. Not actions which endeared most users to Apple/Mac in the first place. We're not loyal and devoted because Apple/Mac is or was a "typical" consumer-product company.

We're devoted and loyal (1986) because the products work and work extremely well, and reliably. They enable us to be more productive and more creative individuals who "get all manner of things done" without the software or hardware getting in the way of the end result. To now increasingly have software, hardware, or the organization become an obstacle to getting things done, will give pause to many.

Regardless of loyalty, as "consumers" we may begin to "Think Different." But thinking different of Apple/Mac may not be a bad thing - we're not as "special" as we thought we were, or we're no different than the other guys. More to your point JRB: "Its only a phone."

It's clear that the ultimate consumer choice is to stay or go - vote with your dough.

However, thinking about the amount already invested in the products over time, how much more productive I've been because of my commitment to Apple/Mac, and how insignificant these events will look in retrospect, its likely that I'll cut Steve and the Team a break, even if they don't WOW me with the unexpected bonus solution.

They would only need to demonstrate some of that old Apple shine that we all know and love as devotees, and we'll easily forgive and forget soon enough.

(Unless of course you own an institutional-size block of Apple shares - save that for another story.)

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jrbookwalter

I think you missed my larger point, which is that, compared to life itself, the iPhone 4 really is not a big deal when compared to other things like oil flowing into the Gulf of Mexico for 90 days straight or Iran building nuclear weapons or North Korea threatening to go to war with the South again. The fact that these events have become dwarfed by "issues" with the iPhone 4 in the press is alarming, to say the least.

That said, I have had none of the issues aside from the signal attenuation, which affects only the display of the bars and nothing else -- no dropped calls. But that's the problem, because everyone tells a different tale, so who's right? Apple has got their hands full on this mess.

JRB

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DesignHaus

It's really not just a phone!

Seriously, why do we keep saying it's just a phone when everything that makes the iPhone so great and so revolutionary and so worth the price has nothing to do with making calls to people. In fact, if all it did was make calls I don't think anyone would have ever bought it in the first place. I have serious iPhone 4 problems and everyone keeps asking me about dropped calls. I say it has nothing to do with calls and then people wonder what the problem is. The problem is that when I hold the phone to surf the internet, play games, use the calendar, timer, apps, text, watch movies and podcasts, microwave bacon, write and read emails, etc. the phone loses all of it's signal (Bacon will be in iPhone 5). This is bad when I'm not at home under my comfy wifi umbrella and it IS a serious problem.

It is a phone, but it's not 'just' a phone, at least not in the sense that phone is supposed to mean, but maybe, just maybe, in the sense that the iPhone has changed what exactly 'phone' means today. If that is the case, then why doesn't Ford tell me my new car is just a car when I complain and take in for repair?(and they already included bumpers!)

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