Part IV: Style and substance

Where Motorola’s “wearable” StarTAC brought cell phones from clunky--with all respect to Zack Morris and his DynaTAC--to cool, Nokia followed with its youthful 3210, an inexpensive candy bar-style handset released in 1999 that ditched the external antenna and included a dynamic (but still monochrome) display. A series of interchangeable covers available in a variety of colors and patterns (along with a full graphics layout for playing a trio of games: Snake, Rotation and Memory) kept the phone fresh and popular among teenagers, helping the 3210 enjoy a long period of success.

On the other side of the globe, a small Japanese electronics maker named Sharp forever altered the mobile-phone landscape. Although it never made it to the States, the Japan-exclusive J-SH04’s first-of-its-kind color screen--though not the industry’s first; Siemens laid claim to the first four-color screen with its S10 a couple years earlier--and sleek, metallic enclosure that stood just 5 inches tall not only spiced up the sea of dull, black, grayscale handsets, it boldly pushed the cell phone into the 21st century by adding a 1MP camera to its backside. 

Color screens, cameras and Bluetooth were here to stay, but few handsets pulled it all together like the Sony Ericsson T610, the flagship release from the newly formed technology giant (the two established a joint venture in late 2001 following a period of decline for the one-time Swedish telecommunications giant). Ericsson had already broken new ground by demonstrating the world’s first Bluetooth phone, the mustard-colored T36 (released as the T39) and full-color T68m, but it took the Sony team’s subtle sense of style to create a winner.

A sharp, 65,000K TFT screen was flanked by a glossy, black bezel that gave way to an aluminum number pad that felt sturdy (despite its small stature). Like its rivals, the grape-colored Nokia 725 and Panasonic’s flip-style GU87 (which sported a giant 132x176 screen), the T610 featured a variety of ringtones and games, and a customizable OS controlled by a thumb-friendly directional pad for simple navigation.

With its clean lines and slick veneer, the T610 was as fashionable as it was functional, and its popularity signaled a dramatic shift in the market. Small, sleek phones of all shapes and colors began to crowd the landscape, but it wasn’t until 2004--just about when the T610 had worn out its welcome--when the next big thing landed. While it didn’t add much in the way of new technology, Motorola’s last great handset single-handedly saved the company from ruin (for a few years, anyway).

A design marvel, the all-aluminum, clamshell, dual-screen RAZR V3 immediately put the original cell phone maker back on the map. Thin, light and unbelievably sexy, Motorola redefined the stale flip phone and paved the way for a slew of so-called fashion phones that tempted users with glitz and gloss--often at the expense of functionality. Even the RAZR, which sold more than 100 million units during its reign, was saddled with a weak UI, suffered from battery and speaker issues, and was known to be susceptible to compound fractures.

Another phone that tipped the form-over-function scales came from a little-known Korean conglomerate named Lucky GoldStar, or LG. Meant to mimic the minimal look of the popular iPod, the LG Chocolate--part of its Black Label line of designer phones--was available in five flavors and featured an illuminated, touch-sensitive scroll wheel for navigation that hid a slide-out keypad. The new focus on design helped cell phones keep their pop-culture appeal and ignited a new wave of innovation as consumers demanded thinner, sexier handsets.

Part V: Brains and beauty

As designs got smarter and mobile phones picked up more features, the line between PDAs and cell phones began to blur. Way back in 1994, a rare entry from IBM added the first glimmers of PDA functionality in a handset, but the touch-screen Simon suffered from production issues and struggled to handle all of its tasks--namely calling, faxing and paging--with ease. But Simon’s entrance into the mobile phone marketplace didn’t go unnoticed, as evidenced by this Byte.com review from December 1994:

“Whether or not Simon is your idea of the ultimate (for now) personal communicator depends on how appealing you find the combination of voice calls and e-mail--and maybe on how little you need a laptop. Clearly, Simon won't replace portable PCs, but it's equally clear that it represents a milestone in the evolution of the PDA.”

The PDA-cell phone evolution continued in 1996 with the first of Nokia’s line of side-flip Communicators. But despite a “visible appearance” alongside Val Kilmer in “The Saint,” the “unique next-generation product with phone and computing functionality” was far too clunky to be taken seriously (an issue Nokia rectified a year later with the 9-ounce 9110). When closed, the early Communicators resembled an old-style brick phone, but opened to a 4.5-inch wide screen with a tiny keyboard.

The Simon and Communicator were undoubtedly clever, but cell phones didn’t truly become “smart” until 2000, when a dedicated OS arrived to properly manage all these tasks. Demoed as early as 1997 as part of Ericsson’s Penelope project--which included the prototype GS88 handset--the Symbian OS was born out of a partnership between Ericsson, PDA maker Psion and mobile phone giants Motorola and Nokia. Packed with desktop-grade features such as pre-emptive multitasking, memory protection and Unicode support, various incarnations of the Symbian OS helped streamline generations of powerful smartphones from Nokia, Siemens, Samsung, Fujitsu, Sony Ericsson, Sharp and Nokia (which purchased the company in 2008).

While mobile phones were becoming more like PDAs, PDAs were naturally becoming more like cell phones. Palm competitor Handspring transformed its Visor into a multitasking VisorPhone in 2001, dressing it in purplish blue and adding a GSM antenna and a specialized version of the Palm OS (licensed from its rival).

By 2002, smartphones were taking the world by storm. Sony Ericsson launched the stylish, touch-screen P800 and the Symbian-based User Interface Quartz (UIQ) platform, which opened the door for third-party software developers, and Research in Motion updated its BlackBerry line of wireless pagers with the 5810 mobile phone, giving it GSM support, a larger screen (but still monochrome; color didn’t show up until 2005) and a powerful, proprietary OS targeted to mobile business professionals.

Affectionately called “CrackBerry” by devotees, RIM’s line of camera-less smartphones quickly achieved cult-like status due to their tight, push e-mail integration with Microsoft Exchange and Lotus Domino, miniature QWERTY keyboard tailored for thumb typing, and members-only BlackBerry Messenger service. Later enhancements included the methodical Suretype keyboards, trackballs and touch screens, but RIM hasn’t strayed too far from the classic, screen-on-top, keyboard-on-bottom design (though a camera was finally built into the Pearl in 2006).

Not long after the BlackBerry landed, Handspring gave birth to yet another smartphone when it beefed up the recently released flip-style Treo 90 PDA by adding dual-band GSM capabilities. Smaller and more powerful than the VisorPhone--and fitted with a unique flip-up window that allowed access to the screen and menubottons without needing to do any actual flipping--the Treo 180 was available with either a thumb-style keyboard or a Graffiti interface and stylus. First-rate predictive typing cut down on the frustration and made interacting with the Palm OS a breeze, and the tight integration between apps took the focus off the buttons and onto the monochrome touch screen (color would quickly follow), where most tasks could be completed with just a few taps.

The marriage of cell phones and PDAs couldn’t have been happier, and before long, mobile phones of all shapes and sizes were adding desktop-quality applications for handling calendars, contacts and e-mail as customers eagerly awaited the next big thing.

Part VI: 3’s a charm

As the second-generation GSM network became taxed and cell phones’ data demands soared with each new smartphone, providers began to roll out faster, more powerful services built to handle users’ Internet needs. CDMA networks gave way to the EV-DO (Evolution-Data Optimized) standard, a feature of the earliest CDMA2000 networks that provided speeds of more than 150 kbit/s (compared with 56-114 kbit/second on 2G); similarly, General Packet Radio Service provided data speeds of up to 115 kbit/s for GSM networks.

So-called 2.5G networks provided decent-enough data rates for WAP-based services, but as cell phone browsers matured beyond simple, text-heavy displays, the need arose for a bona fide, third-generation network capable of handling high-speed data rates arose.

In late-2001, Japan-based service provider NTT DoCoMo launched the first CDMA-based 3G network, FOMA (Freedom of Mobile Multimedia Access), followed by South Korea’s SK Telecon EV-DO network in early 2002. In the U.S., Seattle-based wireless ISP unveiled a beta test of the United States’ first CDMA2000, 1xEV-DO 3G network in Manhattan, Kan., in May 2002 with theoretical speeds of 2.4 mbit/s and average speeds around 600 kbps.

While 3G was in its infancy, still-slow GSM networks evolved even further with a zippier technology. Dubbed Enhanced Data Rates for GSM Evolution, or EDGE for short, Cingular Wireless rolled out the network, which offered theoretical speeds up to up to 236.8 kbit/s (but in reality reached nowhere near that), in early 2003, but was quickly trumped by the first major U.S. 3G launch in October. Verizon’s $8 billion Express Network initially offered average speeds of 40 to 60 kilobits per second, but eventually was able to sustain actual average speeds above 1 mbit/s. Sprint and AT&T soon followed with their own 3G networks (CDMA EV-DO and Universal Mobile Telecommunications System (UMTS), respectively).

Naturally, all that speed needed new phone services to take advantage of it. As the ’90s were drawing to a close, 3G innovator NTT DoCoMo launched i-mode, tthe world’s first mobile Internet service, which gave users one-button access to a wide variety of information, including e-mail, Web access and financial services. The stripped-down suite of services bridged the gap between desktop apps and WAP-based cell phone platforms and was wildly popular in Japan, topping off at more than 60 million FOMA users in its heyday.

But as popular as i-mode was, it was nothing compared to the next i-product that would come along.


 

Part VII: Touch of class

For the better part of a decade, a mythical touch-screen device from Apple that combined the better parts of a Mac, cell phone and iPod and ran OS X was discussed, debunked, dissected and ultimately dismissed on rumor sites across the Web. The obligatory mock-ups and blurry photos occasionally popped up before major events, but as the iPod line continued to expand and populate the world, it began to seem less and less likely that a so-called iPhone would ever actually emerge.

Then, on Jan. 9, 2007, Steve Jobs ended all speculation by merging three products---a revolutionary mobile phone, a widescreen iPod with touch controls, and a breakthrough Internet communications device--into one slick handset wrapped in glass and aluminum. The iPhone had landed and the industry would never be the same.

Unlike anything on the market, iPhone ditched the buttons (save one) in favor of a 3.5-inch touch-screen display with a “soft” keyboard. But the screen, while fairly stunning, was only part of the story. iPhone refused to rely on the “baby Internet,” as Steve called it, and instead featured a mobile version of its own Safari Web browser, with tap- and pinch-to-zoom for an elegant, unprecedented browsing experience; rounding out the package were a powerful e-mail client and a touch-friendly reimagining of Apple’s iPod software.

The $599 iPhone relied on AT&T’s EDGE network--3G would arrive a year later--and touched off a frenzy from the moment it landed. Imitators popped up from Samsung, LG and Nokia came and went, but the iPhone stood virtually in a class all its own until October 2008, when Taiwan handset maker High Tech Computer Corporation released the first phone based on Google’s open-source Android mobile platform. While heavier and bulkier than the iPhone G3 it was pitted against--and a bit clunky and cumbersome with a slide-out keyboard--the HTC Dream (also known as the T-Mobile G1) came equipped with an iPhone-quality Web browser, Gmail, Google Calendar, Google Maps and Google Talk.

Android wasn’t quite as polished as the iPhone OS, but it was clear that a worthy competitor had arrived. Apple had picked up a head of steam earlier in 2008 with its popular App Store--which was quickly populated by thousands of custom, third-party programs--but developers couldn’t ignore Android’s open--and carrier neutral--platform. As the OS matured, so, too, did the phones that ran it, beginning with Google’s sleek Nexus One and culminating with aptly named Droid Incredible from HTC that featured several non-iPhone enhancements, including an FM tuner and 8 MP camera, and the HTC Sense "design experience," an super-Android architecture "all about how people use the device, making their content personal to how they use the device.”

iPhone 4 launched Apple back to the top of the heap with its brilliant retina display and long-overdue multitasking, but Motorola's Droid X is already on the immediate horizon, threatening to wrestle the crown away with its 40GB expandable capacity, larger screen and ability to turn itself into a 3G hotspot for five other devices. The war is on, and both sides are working hard to recruit troops.

Part VIII: Fantastic 4

The birth of 3G--with no small amount of help from the iPhone and Android--has pushed the mobile Internet well into the mainstream, with hundreds of millions of subscribers on scores of different networks. As providers--particularly AT&T as its exclusive Phone contract continues to generate fruit--struggle with speeds and traffic, a whole new network is just beginning to take flight.

Much like the transition from 2G to 3G, several technologies were developed to provide performance boosts until a proper 4G network is christened. Verizon and AT&T adopted LTE (Long Term Evolution), originated by the 3rd Generation Partnership Project (3GPP) reached peak download rates of 326.4 Mbit/s, and Sprint has already released the first Android phone running on the Mobile WiMAX network (Worldwide Interoperability for Microwave Access), the HTC EVO 4G.

As LTE networks from AT&T and Verizon begin to go live over the next 12 months, waiting around the corner is the LTE Advanced standard, expected to be released around the time iPhone 6 hits shelves, with full backward compatibility with LTE phones. A host of new features await the next generation of handsets--including Swype for fast text input, hyper-accurate GPS III modules (most higher-end phones already contain GPS chips, which first landed in 2005 with the Siemens SXG75), on-demand video and live TV, and wave-and-pay purchases--as the distance between desktops and cell phones becomes less and less recognizable.

And to think, it all started with something that had slightly more character than a rectangular piece of concrete.