37. Of course I'll bring it back
Apple’s Test Drive a Macintosh program may have been a disaster for the company--as most people used and abused them without buying--but it was great for anyone who wanted to use and abuse a Mac for a day without paying for it... ahem... we mean try out a Mac before spending $2,500 on one.
38. Tools of the trade
We liked MobileMe a whole lot better when it was called iTools and was free to anyone running OS 9.
39. The world is yours
Before Safari there was eWorld, a Mac-only online service not unlike AOL or Prodigy that attempted to connect a virtual neighborhood replete with a post office, Community Center, and Arts & Leisure Pavilion. Apple's bumbled strategy and stubborn pricing kept it from taking off, but mostly it was way ahead of its time.
40. An inconvenient Trudeau
Doonesbury’s mad hatter has always been an Apple devotee, so it came as some surprise when Garry Trudeau took the Newton to task in summer 1993 with its iconic “Egg Freckles?” strip poking fun at Newton’s handwriting recognition. Apple was so flattered they included it as a Newton OS easter egg a few years later. Guess the iPhone works too well, eh Garry?
Photo by tarop/Flickr
41. Theater of the mind
When the first Apple retail stores opened their doors, they weren’t just places to max out your credit cards. Those lucky to live close enough got to watch Steve’s keynotes beamed live on a big-screen projector while a small crowd piled into comfy theater seats to oooh and aaah along with each announcement. All that was missing was the popcorn.
42. A switch in time
Even without Ellen Feiss, the switcher ad campaign will forever be remembered for its catchy, then annoying background music, simple presentation, diverse spokesmodels and YouTube parodies. Oh, and Will Ferrell, porn actor.
farexex
December 12, 2009 at 8:38pm
This article was like a breath of fresh air. I really miss the days when Apple seemed innocent, looking back. And even more, I miss the days when MacLife was MacAddict.commodity broker
musiklover
December 04, 2009 at 10:17pm
Apple is no doubt still one of the best in Ipod and in cell phone industry, I bought my first I pod when I was in France for doinglanguage course paris and it was really an amazing stuff, as it was recently launched in those days so everyone love to take a look on it.
benet
November 10, 2009 at 8:54pm
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benet
November 10, 2009 at 7:52pm
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imajoebob
September 09, 2009 at 9:20pm
Apple can still have some fun, but the whimsy is gone. It now feels like Apple's humor is as carefully designed, implemented, and distributed as everything else from Cupertino. Thinking outside the box is scheduled from 2 PM to 3:30 PM today. Please plan accordingly. The colors have been supplanted by brushed metal. The white has been supplanted by brushed metal. Even the iPod, the most identifiable product design since the Coke bottle, has been replaced with cold, corporate metal. There's no way to tell what version you're running of any software without clicking on "About." Apple's drive to "perfect" the product is sucking the creativity out of it. There was once a little thrill in switching to Macs; you got a better computer and got to say you're an iconoclast (true or not). Now, you switch because it's a smarter choice than the PC. When I switched 6 years ago we all smiled. I could walk up to anyone with a Mac and ask to share their table. Now, Mac users are just as solitary as PCs. They don't make us smile like they used to.
standy
August 31, 2009 at 3:55pm
Man, oh man, that was the life. Our daughter was in 8th grade when we brought home the 128 K machine. It flavored her whole life and made her the geek she is today. Back before the internet, there were bulletin boards, and she was ther, lovin' every minute of it. I remember the screams from the "computer room" when the phone rang. Ah, it was a wonderful life. Mac addict Andy
Pan
August 29, 2009 at 2:08am
This article was like a breath of fresh air. I really miss the days when Apple seemed innocent, looking back. And even more, I miss the days when MacLife was MacAddict.
justinschwartz1
August 28, 2009 at 4:19am
I'm happy that you included the MHZ myth, but you forgot about some of the more 'recent' things, like when cd drives used to pop out, and when maclife was called macaddict, when you chose a startup disk, when worldbook was better than the internet, when otto matic came free with your mac and itunes had a sampler, when every new version of itunes brought with it a new color, when your ipod came with a case, when your computer came with all the cables you could possibly need, when iwork was appleworks and had a database utility, when you were the only one who had a mac, when you were happy with your g3 and jealous of every g4, when you used gopher on the internet, when you had to enter startup commands, when floppy disks were floppy, when the only reason you used a pc was to play oregon trail and minesweeper, when macaddict cd's used to have guided tours-and staff videos, when you weren't a conformist but a trend setter.
drop me a line;
justinschwartz1@gmail.com
Roberto Baldwin
August 27, 2009 at 2:16pm
This article is sandwiched between two articles about Snow Leopard. Don't worry we have a ton of Snow Leopard stuff coming your way.
the_saltminer
August 27, 2009 at 1:56pm
Snow Leopard is coming tomorrow, and this is what you have? Seems like every other major tech site has inside looks at Snow Leopard already. Guess I'll go visit MacInTouch.
