Gizmodo's top gadget expert posits a cynical response to the AT&T clusterfrick.
Editorial Director, Gizmodo.com
Bona Fides: As the editorial boss of the gadget site Gizmodo, Lam enjoys unparalleled hands-on access to the product developments of Apple, a company that makes early looks of new gear as rare and valuable as Wonka’s golden tickets. Lam is often awarded “first seat” at Apple press events and has established Gizmodo.com as the world’s fastest live-blogging source of breaking Apple news.
The year is 2011. Apple is still locked in its suicide pact with AT&T. The reliability of voice and text-messaging service over the iPhone is as reliable as electricity service in Pyongyang. Anti-Apple protest rallies are a weekly occurrence, complete with cries of “No more telecom totalitarianism!” and placards of Steve Jobs bedecked in Kim Jong-il’s pompadour and glasses. Apple can no longer wait for AT&T to fix its network crisis, so it does an end-run around the iPhone’s greatest threat--it releases the iTenna, an add-on that allows users to tap into any cell network other than AT&T’s.
Click to embiggen for more details.
Or at least that’s the vision we saw when Brian Lam provided a bare-bones overview of his concept. Here’s Lam in his own words: “It’s a repeater. Perhaps an antenna, or a set of mini bunny ears. The thing could be attached. Or not. It connects to Sprint, Verizon, or T-Mobile, and routes everything over the iPhone’s Wi-Fi or Bluetooth or perhaps a dock connector.”
Click to embiggen for more details.
From this product brief, we extracted two features that really caught our fancy. First, we decided that connectivity over the dock connector made the most sense, so our fauxtotype integrates iTenna technology into a slide-on case. Second, we were smitten by the allusion to VHF rabbit ears, and thus begat the twin nubbins at the top of the device. The whimsy of the design matches the whimsy of the entire iTenna concept. As Lam himself states, “I’m perfectly aware that this product makes no sense, given the way Apple works. But, hey, neither does an iPhone that gets no reception in a major metropolitan city like San Francisco. Hello, I live four blocks from Haight Street--why do I have a zero percent call success rate for anything even resembling a human voice?”
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December 05, 2009 at 5:17pm
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sari
December 04, 2009 at 5:15am
Thank you, Veronica & MacLife, for imagining an IRead device. Years ago I wrote a letter to Apple asking for something like this. Your design is more elegant! but, it, too, had two screens and a vertical orientation that readers prefer -- and that Apple seems to dislike ... moving us into a wide-screen, horizontal orientation. While that is lovely for movies, etc., I find it really disorienting when I want to focus on text for text's sake. In the version I'd like to see, we could highlight text and then take notes on the right-hand screen. For those of us who are middle-aged, the tiny devices are not easy or ergonomic. You might check out the PBS program Frontline; their digital section has good commentary on brain development, learning, and critical thinking with the use of digital technology. I think Veronica's device would help us go deeper into subjects rather than just broader. Thank you for this vision that really could help us move toward that.
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