For anyone who attended the very first Macworld San Francisco and then skipped the next 24, this year’s event might seem awfully similar to that very first show. Hot on the heels of the runaway success of the Mac and its own successful launch, Macworld magazine tapped event coordinator Peggy Kilburn in 1985 to develop a conference that “will bring (attendees) in contact with the people who best understand the far-reaching effects the Macintosh will have in business, schools and at home.”

It was held in Feb. 21-23 and Steve Jobs didn’t even step foot in Brooks Hall, let alone address the crowd. Similarly, this year’s event won’t take place until February--abandoning its traditional January time slot held since 1986--and Jobs won’t be attending.

But there’s something fitting about Macworld returning to its roots for its 25th anniversary. Before Steve turned it into his personal showcase and the Apple booth had to be draped in black curtains, Macworld was a place for fans and professionals to share ideas free from the prying eyes of PC users, where product announcements were welcome but not necessary, and the keynote was the least interesting part of the show.

Macworld Expo the 1980s - The decade of the Mac

Macworld Expo San Francisco 1985: When the doors closed on the first Macworld, which shared exhibit space with a boat show double-booked for the same weekend, more than 10,000 attendees had walked through its doors, and the bad taste from the Super Bowl XIX “Lemmings” ad was all but washed away. Hot items for the fledgling Macintosh included the Lotus Jazz office suite (but surprisingly, not Macintosh Office), MacPrompter for scrolling text, and a slew of video and imaging apps that leveraged the Mac’s powerful graphics capabilities.

Macworld Expo Boston 1985-86: While Apple kept a decidedly muted presence at the first two Macworld Boston Expos, the east-coast show quickly became cemented on the calendar of Apple fans and developers. With more than 500,000 Macs in circulation and the resignation of Steve Jobs fresh on their minds, attendees had more than enough to talk about at that first event, held Aug. 21-23, 1985, at the Bayside Exposition Center, and touted as a chance to see “all of the elements of the Macintosh Office. ... The 512K Macintosh, the LaserWriter, and AppleTalk, as well as Jazz from Lotus, are just a few of the products you’ll get to see.”

MWE SF 1986: After observing such a successful inaugural show, Apple CEO John Sculley--who reportedly credited Macworld for reinvigorating Apple after a disappointing end to 1984--took full advantage of the second annual expo, which expanded to the Civic Auditorium to accommodate larger crowds. While not quite worthy of Stevenote status, Apple’s less-than-charismatic leader unveiled the SCSI-equipped, 8MHz Macintosh Plus and pricey LaserWriter Plus during his keynote presentation.

MWE SF 1987: A heavy focus on desktop communications and networking brought the long-awaited AppleShare file server software and AppleTalk PC Card, and delivered effortless, cross-platform file sharing long before IBM developed its own solution. A major component of the floundering Macintosh Office, AppleShare survived long after Apple’s desktop publishing suite was sent to the junkyard.

MWE Boston 1987: Apple landed in Boston ready to show off HyperCard and script language HyperTalk, one of the first apps to utilize the hotlinking hypermedia concept that would become the cornerstone of the World Wide Web. Also making their debut were MultiFinder 5.0, the AppleFax modem and ImageWriter LQ.

MWE SF 1988: With some 350 exhibitors and 25,000 attendees, MacWorld kicked off its fourth annual San Francisco show with an emphasis on the Mac’s business capabilities. In his keynote speech, Sculley stressed Apple's commitment to networking and connectivity advancements, and introduced the zippy Laserwriter II family, with up to 8 pages per minute of printing power.

MWE Boston 1988: Apple CEO John Sculley may have landed in Boston to show off the Apple Scanner, but the buzz on the trade floor was all about the Macintosh II, as developers showed off an array of drawing, writing and CAD tools to leverage the power of Apple’s newest Mac.

MWE SF 1989: Breaking a pattern of adding an “X” to Macs fitted with a Motorola 68030 processor (maybe Sculley didn’t want to announce the Mac SEx to a raucous convention crowd), Apple used its biggest stage to release the SE/30 upgrade, a Mac that would be as popular as it was long-lasting. Among the show favorites was the streamlined Claris MacWrite II, one of the last times a Claris product would be among the show favorites.

MWE Boston 1989: For the fifth anniversary of the Macworld Expo, Sculley opted to keep the anticipated Macintosh Portable (which would make its debut a month later, on Sept. 20) under wraps, and instead showcased the Mac’s educational possibilities with the Visual Almanac, an interactive multimedia demonstration kit for the classroom that utilized Apple’s groundbreaking HyperCard.

NEXT: Macworld Expo: The 1990's