The Complete iMac History -- Bondi to Aluminum

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The Complete iMac History -- Bondi to Aluminum

Posted 11/23/2009 at 2:52:43pm | by Michael Simon

It was perhaps the greatest gamble of Steve Jobs’ career. Barely 18 months into his second tour of duty with the company he founded, Apple’s interim CEO gathered a cadre of reporters at Cupertino’s Flynt Auditorium on May 6, 1998, to showcase the newest member Mac family: a funny-looking, rebellious sibling with a flashy attitude and a remarkable sense of style. Dressed in blue plastic and built to harness the power of the Internet, the iMac was the first PC that actually felt personal. And it would forever change Apple, the industry, and virtually everyone who came into contact with it.

iMac G3

Legend has it that Steve didn’t warm to the iMac name until after it rolled off the assembly line, but it’s hard to imagine it being called anything else. With no less than five meanings attached to its little prefix--internet, individual, instruct, inform, inspire--the original Bondi Blue iMac was the personification of Apple’s think different campaign, an ingenious, incomparable, inimitable all-in-one machine designed to combine "the excitement of the Internet with the simplicity of Macintosh."

While not quite the screamer it was billed to be, the first iMac was no slouch: $1,299 bought you a 233MHz G3 processor, 512MB L2 cache, 32MB RAM, ATI Rage IIc graphics, 4GB hard drive, tray-loading CD-ROM drive, 2 USB ports, stereo speakers, a funky mouse, garish keyboard and, of course, a 15-inch CRT display all built around a semi-translucent blue shell. Consumers immediately responded by ditching the boring, beige alternative, and soon iMacs were brightening desktops everywhere.

But Bondi Blue didn’t appeal to everyone, and in 1999 (following a minor graphics refresh to accommodate OS 8.5), Steve took the iMac to "a whole new level." Determined to let users "express themselves in a new way," the iMac picked up five fruit-inspired colors (Strawberry, Blueberry, Lime, Grape and Tangerine ) for its first major revision. To sweeten the deal, Apple added 33 extra megahertz and trimmed $100 off the price tag--and in April, a 333MHz processor sped things up even more--but it was the array of colors that consistently stole the show. (If you’re feeling nostalgic--or just looking for a unique aquarium--they can be had today for as cheap as a bag of fruit.)

Steve didn’t let the iMac rest on its palette, however. In October, the iMac DV brought the machine’s first FireWire ports, wireless support, slot-loading DVD-ROM drive and 400MHz processor, and added a RAM-stuffed, high-capacity special edition in the same Graphite color as its big brother Power Mac. At Macworld New York in July 2000, four new models made their appearance in an array of new colors, running up to 500MHz and ranging from $799 to $1,499: iMac (Indigo), iMac DV (Indigo, Ruby), iMac DV+ (Indigo, Ruby, Sage) and iMac DV SE (Graphite and Snow).

A quiet update most notable for finally ditching the puck mouse, the sixth version of the iMac unofficially kicked off an 18-month waiting game for the next big thing, as the bubble-butt design began to show its age underneath the semi-annual paint job. But first, the iMac had to earn its spots.

In February 2001, the iMac sunk to new depths with a gimmick that kicked the Reality Distortion Field into overdrive. Sensing the color wheel had run its course, Steve somehow convinced consumers that trippy, abstract patterns were the most logical way launch the "Rip, Mix, Burn" campaign. The Blue Dalmatian and Flower Power iMacs marked the beginning of the end of the original iMac’s cachet, and the CRT Wunderkind would see just one more update during the remainder of its reign, bumping the three surviving colors--Indigo, Graphite and Snow--to a top speed of 700MHz at Macworld New York 2001. (These days, $75 will get you one of the final models to roll off the assembly line, which still runs OS X, all the way up to Tiger.)

A $799 600MHz Snow model would remain on shelves until March 2003, when its hipper cousin, the flat-panel, white-and-chrome eMac G4, picked up the CRT mantle.

iMac G4

Time magazine might have stolen a bit of the thunder from Steve’s Macworld San Francisco 2002 keynote, but even a leaked cover story with pics could hardly prepare anyone for what emerged from beneath the Moscone Center stage that morning. A floating, flat screen attached to a chrome neck and a gleaming white base, the iMac G4 had personality to spare and looked more at home in an art museum than on a desktop. Or, to hear Time describe it, a patch of grass:

As (Steve Jobs and Jonathan Ive) walked through the 1,000-square-meter vegetable garden and apricot grove of Jobs' wife Laurene, Jobs sketched out the Platonic ideal for the new machine. "Each element has to be true to itself," Jobs told Ive. "Why have a flat display if you're going to glom all this stuff on its back? Why stand a computer on its side when it really wants to be horizontal and on the ground? Let each element be what it is, be true to itself." Instead of looking like the old iMac, the thing should look more like the flowers in the garden. Jobs said, "It should look like a sunflower."

A testament to Steve’s relentless pursuit of perfection, the iMac G4 brought more to the table than a distinctive design and 800 MHz G4 processor. Sporting an optional SuperDrive, a plethora of professional ports and a brilliant, widescreen display that “usher(ed) in the age of flat-screen computing for everyone,” the iMac G4 didn’t need a candy coating to turn heads and hardly felt like a consumer machine. With three identical models ranging from $1,299 (CD-RW, 700MHz G4, 128MB RAM, 40GB hard drive) to $1,799 (SuperDrive, 800MHz G4, 256MB RAM, 60GB hard drive), the iMac G4 began to blur the line between consumer and professional, and represented one of the greatest advancements in Apple’s history.

Naturally, it was a sensation. More than 150,000 units were ordered in the first three weeks and not even a $100 price bump to offset "significant increases in component costs for memory and LCD flat-panel displays" could slow down the sunflower juggernaut.

To keep the line fresh, the iMac G4 followed a unique upgrade path. At Macworld New York in July, a 17-inch flagship model topped off the popular trio of 15-inchers, which kept the same specs and pricing. The following February, the line was whittled down to just two models: a 1GHz 17-inch model (SuperDrive, 256MB RAM, 80GB hard drive) with internal Airport and Bluetooth support, and the same 800MHz 15-inch model (Combo drive), which saw its price drop back to the original $1,299. (Head over to eBay and pick one up--new and in the box--for just a tenth of its MSRP.) Six months later, both models were fitted with faster processors and graphics, DDR memory and USB 2.0, and wireless networking became standard.

The final update came in the form of a "huge, gorgeous" 20-inch model (identical spec-wise to the 17-inch it supplanted) that joined the line in November for $2,199 (and still sells for more than $500 today), leaving three distinct models for the remainder of its reign.

iMac G5

Unlike the iMac G3, which stuck around long after its successor arrived, Apple forced the iMac G4 into early retirement in July 2004 while it ironed out some last-minute issues with the upcoming model. Eventually introduced by Phil Schiller at the Paris Apple Expo on the final day of August, the iMac G5 was met with flurry of anticipation as Apple all but confirmed a dramatic overhaul for its next-generation iMac.

The first Mac truly inspired by the halo effect, the iMac G5 was brought to us by "the makers of the iPod" and it looked every bit the part. Abandoning the each-element-should-remain-true-to-itself philosophy, the iMac G5 was dressed in glossy, white plastic with a brushed aluminum foot and gray Apple logo. Sporting a 2-inch-thick housing built around a 17- or 20-inch screen, powerful 1.6GHz or 1.8GHz processor, and "completely redesigned system architecture," the iMac G5 brought the clean simplicity of Apple’s popular music player to its desktop computers in a timeless marriage of form and function.

The iMac G5’s upgrade path was anything but ordinary. The first, which didn’t land until May 2005, kept the same lineup--but trimmed $100 from the top-shelf model--and brought the requisite 2.0GHz processors, faster SuperDrives, higher-capacity hard drives and built-in Airport and Bluetooth, but also added a new ambient light sensor that lessened the intensity of the pulsing sleep light in a dark room.

But it was the second--and final--revision that really shook things up.

Arriving just five months later at Apple’s "One More Thing" event, the iMac Rev. C was noticeably light on the speed boost, bringing just 100 extra megahertz to the table. The Combo drive model was squeezed out in favor of a robust, SuperDrive-equipped 17-inch unit priced at $1,299; and another $100 was shaved off the top model, bringing it down to $1,699 for a 20-inch screen, 2.1GHz processor, 512MB of 533MHz DDR2 SDRAM, 8x SuperDrive and 250GB 7200 RPM hard drive.

Even more notable were the superficial changes to the all-in-one desktop machine. Designed to push the iMac closer to the living room, Apple pre-loaded all new iMac G5s with its "amazing Front Row experience" that included an infrared port and mini remote control that neatly attached to the right side. USB and FireWire ports were rightfully turned on their side and the case was trimmed by a half-inch, ushering in the first of the convex enclosures that would make their way into the MacBook Air and iPhone. An iSight camera was added to the top bezel for "out-of-the-box video conferencing," and Apple tossed a Mighty Mouse into the box, just for good measure. (If you’re still looking for one, scrape together $450 or so and head over to eBay.)

A subtle, stunning update, the design that Walt Mossberg of the Wall Street Journal dubbed "the gold standard of desktop PCs" would need very little tweaking to stay fresh through the years, up to and including the latest 27-inch behemoth.

NEXT: The Intel Changeover

COMMENTS: 10

TAGS: Apple Inc., iMac, history

COMMENTS

Great trip!
Submitted by cdnair on Tue, 2009-11-24 00:47

Terrific article; thanks for the trip down memory lane. I've always been pleased by the iMac and it's ability to do so much with such a small package (excuse the sexual pun- not intended) Have to say, as stunning at the current model is, my favourite generation is still the G4. Then, of course the faithful, former family computer: our Indigo Blue 400MHz slot-loader (that we still have- working just as well as it has from day one) will always have a place in my heart as well.

On another note- I skipped a beat upon mention of the $450 dollar price for a G5- it was worded almost to sound like the mighty mouse was worth $450 o_0

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Speed
Submitted by OldRogue on Tue, 2009-12-01 08:04

"Sporting a lineup that starts at 3.06GHz and tops off at Mac Pro-worthy Core i5 and i7 quad-core processors.."

That is technically correct, though a bit confusing - not your fault.

Both the 21.5-inch and 27-inch models can have:
3.06GHz Intel Core 2 Duo or the 3.33GHz Intel Core 2 Duo.

Plus the 27" models can have:
2.66GHz quad-core Intel Core i5 or the 2.8GHz quad-core Intel Core i7.

This is the first time that I can remember when Apple offered a product where the clock speed was slower in the faster models, and I am still trying to get my head around it. Maybe we need a new standard for describing a computer's speed.

And the new screens are drop-dead gorgeous.

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jackzig Great article! It
Submitted by jackzig on Wed, 2009-12-02 12:40

jackzig
Great article! It brought back lots of memories. I was a manager at CompUSA when the original iMac was released. It got a fantastic reception from the computer buying public. They were a lot of fun to sell!
I have a 2008 24" iMac today, and I'm lusting for the 27" beauty. But my wife wants things like furniture and vacations. sigh!

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Thanks a lotUGG Bootsnoyed
Submitted by xiaoni on Sat, 2010-01-09 07:04

Thanks a lotUGG Bootsnoyed by the excused by

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I Think Steve jobs made the
Submitted by jimb12345 on Tue, 2010-02-09 13:02

I Think Steve jobs made the right choice. This makes the mac so good. Keep up the good work on the macs. I just love them.
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