Looking to conceive, design, and present your own Apple fauxtotype? Here are four tips to help get you started.
1 Unless your product’s name starts with a lowercase letter (preferably an “i”) immediately followed by a capital letter, you’re at a disadvantage. You might still have hope if your product name employs an “intercap,” but you’ll still have to deal with the shame of knowing the definition of “intercap.”
2 Look at existing Apple products and let their aesthetics inform your designs. You’ll find that most Apple products are silvery (except when they’re black, white, brightly colored, or semi-opaque), have a few seamlessly integrated buttons (except when they have no buttons whatsoever), and come with an Apple logo (except when the Apple logo is nowhere to be seen).
3 It also pays to write the words “iconographic,” “breathtaking,” “sublime, and “chimichanga” on a piece of paper, and then post that piece of paper in your work area. The first three words will help you channel Jonathan Ive. Chimichanga will remind you to take food breaks. Fauxtotype creation is not for hypoglycemics.
4 Check Apple’s patent filings online, grab the zaniest patent idea, and then employ it in your fauxtotype, making sure to push the product’s feasibility beyond the scope of human reason. Yay! You’re done!
Check out last years radical hardware prototypes, including the Audi iCar!
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April 18, 2010 at 6:41am
Apple has added another feather that is IPad, dont know howm any more to come along the way. But what ever they produce catches market like fever.
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May 05, 2009 at 7:48pm
So, I noticed that 50% of the comments deny the existence of any of these products and 50% are all thumbs up.
I can tell you all right now, Apple does have these prototypes and they do work.
I have the proviledge of knowing someone working for the R&D department at Apple. Through this individual, I was able to see these prototypes.
The tribook is amazing....they are planning on making some changes to it before releasing it, but you can definitely count on seeing these hitting retail stores with-in the next 3 to 4 years.
Good bye external monitors!!
tcbritt
April 08, 2009 at 5:30am
This concept would work great with the AppleTV box used as the GameDock. The touch control game could be downloaded to the iPhone from the App Store and to the AppleTV through iTunes. The users could begin playing the game on the iPhone while traveling or at work, then could resume or replay the game in its full screen glory on the home HDTV through AppleTV, which the iPhone/iPod Touch used as wireless controller. The accelerometer could provide controls similar to Nintendo Wii, and the touch screen could be implemented as well. Thoughts?
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April 17, 2009 at 9:47am
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January 25, 2009 at 1:56pm
Seriously... who wouldnt love the compactness of this "netbook"?
One open you can then have additional real estate in an instant without sacrificing resolution. watch blu ray and play widescreen FPS games...now this is the "WOW FACTOR"
I would buy 2 of these in an instant, maybe 3 if the GFX card(s) were acceptable.
Awesome concept, apple should consider this...HP will grab this first though since Apple seems to not accept "outside" concepts, tragedy really.9.9/10 imo
GregA
January 20, 2009 at 3:57pm
I like the iCom concept, and I'm surprised Apple hasn't done something in this area. (forget the holoscreen).
I really think Apple could make a killer product, designed to replace every phone in your home (or business), and also get rid of alarm clocks forever.
Probably based on the iPhone (touch screen, iPhone apps, wifi), but no battery or 3G - just add VoIP, small music speakers, and a wireless buttonless handset on the side.
jbach220
December 27, 2008 at 8:49am
As these products were presented I believed them to be real prototypes. The iCom is by far one of the most intriguing concepts I have ever come across. What makes it so convincing as a true prototype is that it is such a typical Mac design. I'm putting this product on watch. As soon as something like this is put into production - whether it be in 12 months or 12 years - there will be one on my nightstand.
DanKnight58
December 15, 2008 at 9:13am
Low End Mac conceived of this six years ago - http://lowendmac.com/rumormill/02/1104.html
saintlouisranger
December 02, 2008 at 7:34pm
Hello applefreak72,It seems that Apple can indeed make a silk purse out of a sows' ear. I have been selling the MacBook Air, light, sexy, under powered, over priced with a perception of weakness in the shell and that, "I am afraid I'm going to break it feeling." If folks will spend $2,700 for a 17" MacBook Pro - What would they pay for a triBook? The iCom is a real winner, I can see a number of those devices in every home... Well done to Jon Phillips and Adam Benton. Imaginative and fun...
djpink889
December 02, 2008 at 4:43pm
while these products most likely won't become a reality, its nice to dream. i think it would be great to have any of these products. especially the tri-book and icom.
pauldacheez
December 02, 2008 at 1:52pm
The problem with the triBook is that the screen's obnoxiously wide. Not only will it annoy people nearby, but imagine some guy accidentally elbowing a screen off...
Also it looks kinda ugly and there's too much bezel between the screens.
Roberto Baldwin
December 02, 2008 at 11:56am
I'm seriously considering ripping apart the Mac|Life Mac mini and rebuilding it with Legos.
Does that make me a super nerd?
JonPhillips
December 02, 2008 at 10:40am
Maybe we overestimated our audience's familiarity with Apple and its practices? Because with all due respect, it's well established that Apple doesn't share *any* prototypes with anyone, ever, let alone "outrageous" ones. Regardless, I apologize for the confusion.
