The History of the Apple Tablet Rumor
Posted 07/30/2009 at 6:52pm
| by Michelle Delio
November 6, 2007: CNET’s Crave reporter Rory Reid has dinner with some folks from Asus, who whisper to him that hush, hush "Asus is helping Apple build a Tablet PC." Fuhgeddabout that hush, hush nonsense, Reid writes a story promising "you can bet your bottom dollar it's being built as you read this. Mac fanboys rejoice." Damn you, Asus, for being a big old tech tease.
January 9, 2008: Fred Vogelstein’s Wired Magazine story on the development of the iPhone states "Apple's hardware engineers had spent about a year working on touchscreen technology for a tablet PC" called the Safari Pad, the tech was ported over to what became the iPhone.
March 3, 2008: New York Times reporter John Markoff asks Steve Jobs about the possibility of a large, Newton-like tablet device, Jobs snappily replies that "I can't talk about unannounced products." Mac rumor sites dutifully report the story. "Unannounced" actually means coming soon to an Apple store near you, right?
April 11, 2009: The Wall Street Journal cagily reports that "People privy to the company's strategy say Apple is working on… a portable device that is smaller than its current laptop computers but bigger than the iPhone or iPod touch."

April 27, 2009: Boldly going where WSJ feared to go, BusinessWeek bluntly states that Apple’s in-development "Media Pad" is smaller than a Kindle but has a display that’s bigger than the Kindle’s. BusinessWeek quotes an anonymous source: "We are talking about a device where people will say, 'Damn, why didn't we do this?' Apple is probably going to define the damn category." The Media Pad might be released in Autumn 2009.

Source: Chris Messina
May 21, 2009: Piper Jaffray analyst Gene Munster insists that there will be no Apple tablet until mid-2010, citing his component manufacturer sources in Asia. Seth Weintraub at ComputerWorld is bummed, but cheers himself, and his readers, up by pointing out the flaws in Munster’s previous reports of Apple rumors. "I am still very excited and frankly would be a bit surprised not to see something by the holidays," writes Weintraub.
July 21, 2009: Investment news site The Street confidently states that Apple will indeed have a tablet computer in time for the 2009 holiday season, adding that Apple has had a prototype of the device for about a year but is still unsure how to market it. Reporter Scott Moritz tells us the device will look like a super-sized iPod touch, with a 9-inch to 10-inch touchscreen and possibly a keyboard. Initially it will be subsidized by Verizon. Moritz also states that after a dazzling debut the device will be a total fiscal failure, because no one really wants a tablet computer.
July 27, 2009: Britain’s Financial Times reports that "Apple is racing to offer a portable tablet-sized computer in time for the Christmas shopping season, in what the entertainment industry hopes will be a new revolution. The device is expected to be launched alongside new content deals, including some aimed at stimulating sales of CD-length music… the touch-sensitive computer will have a screen that may be up to 10 inches diagonally. It will connect to the internet like the iPod touch – probably without phone capability but with access to the web, and to Apple’s online stores for software and entertainment." FT reports that the Tablet will be promoted as an alternative to Amazon’s Kindle, will be released in September or October, priced somewhere around $600-$1000.
So, has the mythical Apple Tablet beast finally decided to make itself known to mere mortals? Perhaps… but there’s a sour note at the very end of the Financial Times article, Oppenheimer & Co analyst Yair Reiner and others caution that "Apple might not be able to get all of the components it needs in the right packaging by the end of the year."
Sigh.