How (and Where) to Pre-Order Your iPhone 4

You know it’s coming, and you know you want one. But do you know where and how to get one? Tuesday, June 15 is the official iPhone 4 pre-order date, and MacLife.com is here to give you all the details on a safe and trouble-free pre-order.
The good news about getting an iPhone 4 is that you’ll have plenty of chances to grab one this year, unlike the original iPhone in 2007 and the iPhone 3G in 2008, where many folks had to stand outside their Apple or AT&T store in the crazy-hot sun to get one. There will be five different places to buy an iPhone 4 this year, and four of them will start accepting pre-orders on Tuesday -- although only one of those can actually be done online, for the lazier among you.
Are You Eligible?
Whether you already own a previous iPhone or not, the price you’ll pay for the iPhone 4 is based entirely on where you already stand with AT&T. Existing customers can check their upgrade eligibility online at att.com or dial *639# and get a quick SMS reply detailing where you stand.
If you’re a non-AT&T customer, you’ll want to hit up your respective carrier’s website or support phone number to find out what it may cost you in early termination fees (if anything) for switching teams to the iPhone 4 camp.
Pricing May Vary
Those of you who are new to the iPhone 4 will pay $199 for the 16GB model or $299 for the 32GB model (both available in black or white) and a two-year calling plan with smartphone data package is required. As of June 7, AT&T has new data packages for devices such as the iPhone 4 which will run you $15 per month for a meager 200MB of data (with every additional 200MB costing you $15 more) or $25 for 2GB (with every additional 1GB costing you $10).
If you are upgrading from an earlier iPhone, the pricing gets a little more tricky. If you’re already out of your previous two-year agreement, you’ll be eligible to get the iPhone 4 for the same prices as new customers listed above; likewise, if your eligibility runs out anytime in 2010, you’re also going to get the best pricing on your new baby. If your eligibility doesn’t start until January 1, 2011 or later, all hope is not lost -- you’ll just have to pay AT&T’s “early upgrade” rates, which are $200 more than for new customers ($399 for 16GB, $499 for 32GB). In either case, you’ll be signing up with AT&T for another two years.
Should you be in or out of your two-year contract with AT&T, you also have the option of buying at the “no-commitment” price: $599 for 16GB or $699 for 32GB, and you won’t have to renew your agreement with AT&T. Unfortunately, the devices are still locked to AT&T, so this option is really just for folks who want the new iPhone 4 but don’t want to commit to AT&T service for another two years.
Note that existing iPhone customers do not have to abandon their current unlimited data plan when upgrading to the iPhone 4; however, you will be unable to add the $20 per month tethering option unless you switch to the new $25, 2GB data plan (did we just hear you groaning?).
Oh, and a special tip to iPhone 4 buyers on AT&T Family Plans: Even if your number isn't eligible for an upgrade, someone else on your plan might be, and AT&T tends to be pretty lenient with allowing one family member to use another’s upgrade eligibility. We happen to be in that boat with you, and a call to AT&T last week after the iPhone 4 announcement confirmed that one family member could indeed order the device using another’s eligibility and when you receive the iPhone 4, you just call into AT&T and they’ll get the eligibility updated and help activate you on the correct line.
Finally, in all cases iPhone 4 purchases are limited to one per customer or one per active line for upgrades, which should cut down dramatically on second-hand sales through eBay and Craigslist, we figure.
Where (and When) to Buy
Let’s cut to the chase and lay out the options for you:
Apple.com: If you happen to be people-phobic or just plain smart, Apple.com will be your first stop on Tuesday morning, as it’s the only place to pre-order an iPhone 4 online. We’re guessing that the situation will be similar to last year’s iPhone 3GS launch, which required existing AT&T customers to enter your cell phone number so that Apple can verify your upgrade eligibility and show you the correct price you’ll pay in your shopping cart. Enter your payment info and then kick back and wait for the FedEx or UPS truck to arrive on June 24 as you chuckle reading about everyone else standing outside of a store that day waiting to get their device.
Apple Store: Alternately, you can do the next-best thing, which is to reserve your iPhone 4 at any retail Apple Store as soon as the doors open, no advance payment required. On June 24, you can just breeze into that same store, pay for it on the spot and take it home with you.
AT&T: Likewise, any AT&T retail store that’s selling the iPhone 4 (you can check availability for your local store on their website) will also let you pre-order when the doors open on Tuesday, although you’ll have to pay in advance. The good news is, you’ll have the option of either picking it up at the same store or having it shipped directly to your home or business, and we’re told it will arrive on June 24.
Best Buy: The big box retailer with the yellow tag on their sign will also start taking iPhone 4 pre-orders when the doors open on Tuesday (no online pre-orders); you’ll pay $50 down, which will get you a gift card in the same amount that you’ll use toward payment of the device on June 24, when you’ll pick it up in-store. Best Buy will actually call you a few days before to set up an appointment to pick up the handset, so you won’t have to stand in a long line to get yours.
RadioShack: While all of the above options also applied to the iPhone 3GS last year, RadioShack is a new option for the iPhone 4 launch day. Saunter into any RadioShack location starting tomorrow morning and plunk down a $50 deposit, then come back on June 24 with the rest of the dough to pick up your handset.
Walmart: Finally, there’s the house that Sam Walton built, who is the sole iPhone 4 retailer that’s not accepting pre-orders on Tuesday. However, if the other options aren’t available to you, you can still walk into your local Walmart on June 24 and grab an iPhone 4 on the spot, assuming there’s any stock left on hand.
However you decide to get your iPhone 4, happy shopping -- and don’t go too crazy waiting it out for June 24, okay?
Follow this article’s author, J.R. Bookwalter on Twitter
angela rickson
June 17, 2010 at 8:54am
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Cyndy Warner
June 15, 2010 at 12:59pm
Yes you have to pay an additional $18 fee to upgrade. I just did the pre-order on line with AT&T it is very easy they walk you through it. You can change your existing plan or edit while you place the order. Don't know about money for the iphone 3G or 3GS.
Kristine B
June 15, 2010 at 3:18am
I checked the *639# feature and I am eligible with an $18 upgrade fee. does that mean I pay $200 for the phone plus $18 to upgrade?
I have never upgraded before - does anyone give $$ for my old iphone?
jarviss
June 15, 2010 at 12:02am
The only new problem was the increased data service charge beyond that, everything else is the same about the Iphone, same camera, same non replaceable battery, no mms, and same no live tv.
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vintagehero
June 14, 2010 at 8:14pm
I also don't think you have to go into the Apple Store just to reserve one. You should be able to this online and then go to the store you selected and pick it up on the 24th.
halopower67
June 14, 2010 at 7:06pm
I get that you get the phone in the mail and activate it with iTunes. But what information exactly does it ask of you? I have never gotten a brand new iphone to my house and the activation has been done in store.
rjtolman
June 14, 2010 at 5:07pm
My question is why not Radio Shack? They have a trade in or upgrade program that allowes me to get the same price as at Apple or ATT. but they will also give me between $100 and $175 for my 16 g 3g.
What am I missing
Linksys1910
June 14, 2010 at 5:48pm
DO ANY OF YOU GUYS HAVE IPHONES OR EVEN FOLLOWED THAT????? ITS ALWAYS BEEN LIKE THIS U BUY IT AND ACTIVET IT FROM ITUNES!!!!!!!!!!!!! IT's BEEN THIS WAY SINCE 2007!!!!!!!!!!! I ON'T EVEN OWN AN iPHONE, AND I KNOW THAT! COME ON!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
mac_fanatic
June 14, 2010 at 4:36pm
Does anyone know if it makes a difference where you buy the iphone in relation to how much profit Apple will make from the sale?
I assume if I buy it from Apple directly then that is how Apple makes the most profit.
If you buy it from anywhere else then the store is making money off the mark up.
tll823
June 14, 2010 at 3:58pm
yeah, how will I active the iPhone?? Will they let us activate through iTunes, or will we need to go to AT&T or Apple?
ds6254
June 14, 2010 at 3:55pm
If you pick up or ship the new phone, you still have to activate via iTunes.
Dave in Kauai
June 14, 2010 at 3:38pm
Thanks! Your article answered all my questions, including the "what do I do if this phone isn't eligible but that one is" question and saved me a bunch of googling.
You guys do a great job.
ThatguyinMS
June 14, 2010 at 2:21pm
Will the iPhone 4 go on sale at midnight of the 24th (Wednesday night)? If so, that's where I'll be.
kylerwalker
June 14, 2010 at 1:35pm
why would walmart want to buy them you don't get a warranty on it like if you buyed it from best buy
raroca
June 14, 2010 at 12:25pm
I'm all about being "just plain smart" but if I order a new iPhone 4 and have it delivered to my house, how do I get it activated?
mac_fanatic
June 14, 2010 at 4:32pm
If you have a mac then itunes will be installed. ITunes will walk you through the activation process.
If your on a windows pc, then you'll have to install iTunes.
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