What Apple Could Learn from Microsoft

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Winski

So you said you were going to highlight some tips from Microshaft that Apple should listen to.... WHERE are they?? All I saw was Microshaft marketing slide talking points?? Did you use to work in Redmond??

Meh....

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BryceBooth

Why is it that when people feel threatened, they resort to silly misspellings, name-calling? There is nothing wrong with being a loyal Mac user, it's the ignorant, childish comments that rob the platform of it's credibility.

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chirpity

Everyone here should realize that computer and digital device interfaces in the future are all going to look like the game Battlezone from 1984. Vector graphics on a dark screen.

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b9bot

Nobody has even seen or been able to touch this iPad copycat cover/supposed keyboard.
The Apple TV is just getting started. I have a feeling more content is on the way in a big way. But unlike Microsoft and Google, Apple doesn't rush these things. When they get more content they'll make sure it works right and you won't buy an Apple TV and watch the content get blocked because of Licensing issues like Google.
Microsoft and Google are still the copycats, Apple knows what it's doing and where it's going and doesn't need bad advise from either of those companies.

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malber

The Apple TV has been out since 2007. iTunes Store has been around since 2003. They've had plenty of time to forge partnerships with media creators and publishers. Unfortunately, with their single minded drive to be in complete control of the revenue stream and get the largest percentage of the profits, they've alienated the publishers and content creators. The biggest lesson they can learn from Microsoft is how to build and nurture those relationships. Alas, the company history has shown that their arrogance will prevent them from learning this lesson.

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BryceBooth

No one has seen or touched the iPhone 5 (new iPhone?), but everyone is already declaring it the greatest thing ever. Apple is a great design and marketing company, but in reality, they too copy those who are successful. They never invented the phone, or tablet, streaming device, et al. Microsoft is by no means perfect either, but they are introducing something new, different for the consumer. In the fast-paced tech world, change and refinement are often required to compete with everyone else, unless you have Apple's legal team that is :p
Why does it matter who copies who? Choice is a good thing, it inspires companies to develop better, and more stable products, while keeping the competition honest in regards to gouging the consumer.

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Winski

Uhh, NO.

The answer is NOT the stupid keyboard... NO, the answer is NOT these stupid tiles. NO, the answer is NOT in a play tablet that WILL NEVER SEE THE MARKET PLACE.. NO, it's not reading your childish scribble that shows NO insight into what is driving the tablet market.. The answer is NOT coming from Redmond... Got it??

Take a step back.... See what's driving the market and wonder to yourself.... is the answer from Redmond??

NOT EVER AGAIN.....

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BryceBooth

Childish scribble? Or just bad grammar?

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BryceBooth

It's funny, if Apple made these changes first, it would be considered revolutionary. The greatest thing ever, end of story. I have no issues with Apple's IOS products as they are well designed, however, I am not naive. Microsoft is willing to take the risks associated with pushing a consistent UI across all their platforms, while still maintaining their open platform. Good article Flo, and as a MaximumPC subscriber, thanks for the minimum bs article.

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chirpity

"a consistent UI across all their platforms"

Uhh… that's because this is the first consistent UI they have had across all their platforms.

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BryceBooth

As stated in the comment above.

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thumper

It might look nice and all, but have you ever considered the quality aspect of it all. Apple products, compared to Microsoft products. Apple will always win hands down.

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MacMike

Personally I think the whole "Live Tiles" thing is just butt ugly. The information displayed looks like a jumbled mess of various sized squares all trying to crowd each other, much like a busy advertisement page at the back of a magazine.

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DJR12

Thank you. After all the fawning over those boring tiles, I was beginning to think I was the only one who thought that Microsoft, after years of chasing an Apple feeling with garish, ersatz imitations, has now done an about-face and managed to make simplicity look ugly too.

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LillyPo

I think the original live tiles that were just two columns were nice, but the new version does look awful.

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BryceBooth

The tiles can be moved, as well as adjusted in size, and color. To each their own.

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DS9SISKO

Due to my advanced age, time flies by so quickly! I had no idea it was April Fool's Day already! It's so AWESOME that I nearly busted a gut reading this fine piece of satire!

I'm almost certain that Apple has never once considered an integrated approach to its living room offerings, considering how the tv & movie studios, producers and networks have been resistant to Apple after seeing its dominance in the music industry. I'm sure they've just blown this entire idea off and are looking to cede the living room to Microsoft and all the other players in the market! Look! I heard they just fired Eddie Cue! Ha ha ha! Good one!

Then there is the belly laugher about the integrated keyboard in the smart cover gag!!! I say "gag" because...it's gotta be a gag, right? Microsoft never let a single journalist type on it, see how ergonomically sound it is or get to feel the experience for themselves so they could objectively review it. NOT a single one! They just showed it off, said it was the greatest thing since they discovered a great way to piss off their manufacturing hardware partners and let all the fawning tech writers ooh and ahh over the idea of it! I have to say, brilliant of Ms. Ion to hone in on this and say Apple should copy it! Maybe Apple should stop doing full on demos and letting reporters use their products at their product launches too! Whooo wee! That's rich!!

Finally, there is the biggest knee-slapper of them all: changing the UI! Although the iOS UI has done so poorly for Apple and not a single developer would have any issues with changing their apps for a new one, it's a rib-tickler of epic proportions! So much so, that even Ms. Ion "breaks the fourth wall" and says that Apple isn't going to change it soon...but is still smart enough to not let that get in the way of a good joke! Now someday, Apple is going to do something new with their UI and it will be a great day when it happens, but in the meantime we can enjoy this bit of science fiction comedy. Kind of like "Pluto Nash"!

Bravo! An excellent piece of satire! Well done! MacLife should run more humor pieces like this in the future!

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LillyPo

The iOS ui is so outdated, I am going to Android.

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DS9SISKO

I'm sure you'll be missed.

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LillyPo

Ah, who I'm I kidding? I love Apple too much and have bought to much stuff on iTunes to switch. But I still wish they'd update the ui.

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