A is for Apple
This ad represents some of Apple's earliest advertising, from the 1970s. It's a little busier than what Cupertino produces today, but the iconic logo is the same.

Only a Fraction Can Use a Computer
This later ad, from the 1984 editions of Newsweek, is already characteristically Apple--complete with a bold and simple statement.

1984
This iconic ad campaign, which aired during the 1984 Super Bowl, put Apple in the spotlight and introduced the Macintosh to the world. It's one of the most significant ads in this gallery, and you can view the entire thing here.

Think Different
Since 1984, Apple's advertising has only gotten catchier. Apple used the slogan "Think Different" for many years to come, though it has now disappeared from their marketing language.

Think Different
Apple's "Think Different" campaign included notable people who fit company's M.O., like Amelia Earhart, John Lennon, Albert Einstein and Mahatma Gandhi, among others.

An Operating System So Advanced It Could Only Come From Apple
Apple thought OS 8 was literally "out of this world" with its release in 1997. It only took another 10 years for them to come up with the iPhone.

Chic. Not Geek
It didn't take long for Apple to realize they were cool and that it was a selling point. The Bondi blue iMac was the first step Apple took to revamp their image.

High-technicolor
High tech -- and colorful.

Say Hello to iBook
This modern step in Apple's video commercials introduced the first iBook to the public in 1999. View the entire commercial here.

Switch
Apple's "switch" campaign featured the likes of Kelly Slater (pictured), Tony Hawk, Will Ferrell, and other celebrities who switched from the PC to the Mac. You can view all the ads from the campaign here.

Get a Mac
Apple got even more aggressive with their advertising campaigns in this series of famous ads featuring Justin Long and John Hodgman. The ads ran from 2006 to 2010, and the company still uses the slogan.

iPod Silhouette Campaign
These dancing silhouettes boogied to their iPods and became the iconic symbol of Apple's versatile media player.

iPod Silhouette Campaign
This famous commercial featured Mary J. Blige.

iPod Silhouette Campaign
The campaign continued through the release of the first iPod shuffle with a commercial in 2005 featuring the song "Jerk It Out", by The Caesars. You can view the full ad here.

1000 Songs In Your Pocket
This commercial for the iPod Nano featured the slogan "1,000 songs in your pocket," and a bold visual style.

iRelax
Apple pushed a visually interesting campaign out for the 2006 version of the iPod shuffle. Slogans included iRelax, iCommute, and iRun with matching imagery.

Say Hello to iPhone
Say hello to iPhone -- not theiPhone, just iPhone. This ad ran for the original first generation iPhone.

Solving Life's Dilemmas One App at a Time
Apps were an early focus for Apple's iPhone advertising campaign.

There's An App For That
This often parodied commercial shows just how much focus Apple put on apps.

Nano-chromatic
This ad is reminiscent of the "high-technicolor" iMac ad--it's just even more colorful.

A New Way to Nano
This is Apple's current iPod Nano campaign.

Thanks a Billion
As usual, apps play a big role in Apple's iPhone advertisements.

iPad Billboards
As you may have noticed, the iPad has making plenty of billboard appearances lately.

iPad Billboards
The iPad 2 also has some healthy real estate on the highways.

We Believe
The latest slew of Apple advertising reflects Apple's faith in its new technologies. Check out all their latest ads, including this one here.