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While the iPad may still be selling just as fast as it was when it first hit the scene last spring, the same can't be said for magazines publishing special editions formatted for the device. According to a report from the folks at electronista, the number of people purchasing iPad periodicals has been in steep decline over the past few months.
You may recall that back in June there was a lot of ballyhoo surrounding the launch of Wired magazine on the iPad. On its first day of availability, the publication managed to sell 25,000 downloads of the popular publication via the iTunes App Store. Over the rest of the month, Wired's sales soared, reaching a total of 100,000 downloaded copies of the magazine. Unfortunately, after initial consumer curiosity surrounding Wired's online publication waned, the magazine suffered sales numbers of 31,000 units per month between July and September. The numbers for September and October of this year? Even more bleak: digital circulation for those months peaked at 23,000 copies. The publishers of other popular magazines such as Vanity Fair, Men's Health and Glamour have reported similar sales trends as well.
While this isn't great news for publishers who were hoping that Apple's tablet would be the savior of print publication after years of losing ground to the internet, many publishing houses are holding out hope that with so many new iPads sold during the holiday season, there might be another surge of interest in the digital versions of their printed wares. Only time will tell whether or not that interest will turn from one of whimsy to something more concrete.
Follow this article's author, Seamus Bellamy on Twitter