Since it's debut this past July, Flipboard has been making sure that users of the iPad application always have something fresh to read available, with content delivered from a number of popular online sources and linked material from the user's Twitter and Facebook friends. Thanks to Flipboard's innovative approach to content aggregation, it quickly became one of the most popular free news readers available in the iTunes App Store, boasting scads of satisfied users and a large number of glowing reviews. However, up until now, Flipboard has suffered from the same issue plaguing the majority of other iOS-based content aggregation applications: a lack of support from many of the major media outlets that it draws its content from. This means that while you could, for example, have headline-worthy content from the New York Times collected by Flipboard, you wouldn't be able to read more than a few lines of the story.
If a story posted by Bloomberg BusinessWeek has it right, all of that could be about to change.
According to BusinessWeek, Flipboard has struck a deal with a number of noteworthy publications, including The Washington Post, All Things Digital, The Wall Street Journal and ABC News, to bring more robust versions of their content to the application. It is also speculated that Flipboard will experiment with full-page magazine style advertising in an effort to monetize the application and draw the interest of other content providers.
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