iPhone Software to Launch Through the App Store in July

Zack Stern's picture

iPhone Software to Launch Through the App Store in July


A multitude of downloadable programs will launch for iPhone and iPod Touch devices in early July, with Apple’s release of the App Store. Software developers will be able to directly reach customers on either of those devices, with programs less than 10MB even being available for download over-the-air through a mobile phone company. Software bigger than 10MB will be available through iTunes on a Mac or PC, or directly through a WiFi connection. Apple will handle the file hosting and transactions for developers, sharing 70 percent of the revenue with those designers. Software developers will chose the price for their programs, including being able to give applications away for free.


At Apple’s current Worldwide Developers Conference, much of the buzz is centered on this new mobile platform, with more than 40 percent of the tutorial sessions devoted to the iPhone and iPod Touch. At the keynote to kick off the conference, Apple introduced programs from third-party developers to the crowd of 5,200 attendees.



Games will be widely represented on the mobile platform. Ethan Einhorn from Sega demonstrated the latest version of Super Monkey Ball for the iPhone. Gamers steer the monkey-in-a-marble through mazes by gently tilting the iPhone; the crowd cheered after seeing how the accelerometer drives this basic mechanic. The 110-level game will be available at the launch of the App Store for $9.99.



Brian Greenstone, from long-time Mac developer Pangea Software, is working on porting several games to the iPhone. He explained that it took only several days to make the translation from OS X to iPhone while demonstrating Enigmo. In this puzzle game, first released in 2003, players position objects to deflect droplets towards a goal. Various obstacles cause them to bounce, with the winning solution resembling a Rube Goldberg contraption. Released for Macs in 2000, Cro-Mag Rally is a kart-style racing game with a stone-age backdrop. Its biggest update controls the cars with steering-wheel-style twists of the iPhone. Both will be available on the App Store at launch for $9.99 each.



Just a few weeks into development, Xavier Carrillo Costa from Digital Legends Entertainment showed the upcoming game, Kroll. The action/adventure title looked great in its brief demo, with the graphics showing off nuance and depth. Costa noted, “Our technology over OpenGL [allows] full 3D characters and [environments] with a quality often better than [a] portable gaming device.” Kroll will be released by September of this year. A price wasn’t announced.



Several developers demonstrated software with more features than their web-based services. Ken Sun from eBay showed a utility that searches current auctions, tracks your bids, and even formats product photos to fit the iPhone screen. This eBay tool will be available for free with the App Store launch.



MLB.com At Bat will be the iPhone-savvy way to keep track of current and recent baseball games. Developer Jeremy Schoenherr showed how it instantly gives data of current games in real-time, showing scores, who’s on base, and other details. But the software will also play back video highlights almost as soon they happen, so instead of waiting for a nightly ESPN recap, fans can keep an eye on the action from anywhere. MLB.com At Bat will be available when the App Store launches. Pricing information wasn’t announced.



Benjamin Mosse from the Associated Press demonstrated his company’s news surfing program. iPhone users will be able to manage feeds of stories culled from the AP service, but the software will even let you sort stories by location for local results. And any iPhone owner can send in tips and pictures about breaking news. The free software will be available with the App Store launch.



Doctors might embrace the iPhone, with two new medical programs demonstrated for the device. Dr. S. Mark Williams from Modality showed his company’s study software for medical students. Hundreds of anatomical quizzes and illustrations from Netter’s Anatomy will help teach terms at any moment. Williams was especially proud of the program’s mobility saying, “A student, after using a prototype of this application said, ‘Dr. Williams, I learned five new brain terms this morning while I was waiting in line for my latté.’” Modality will release about a dozen programs in this style within weeks of the App Store launch. Pricing was not announced.



Mark Cain from MIMvista introduced a medical imaging program for doctors that shows body scan data on the iPhone. Instead of being tied to a desktop machine, doctors and patients will be able to review imaging data through the mobile device. Using the touch interface, doctors will even be able to zoom in and measure real-world distances on the scans by tapping two points. And different scans—such as CT and PT—can be overlaid and blended instantly. The software will be available at the launch of the App Store. Pricing wasn’t announced.



Social and blogging software was also represented in the keynote. Currently available for other mobile platforms, Sam Altman demonstrated Loopt for the iPhone. This social networking software lets people connect with friends and send quick notes, sort of like a Facebook on-the-go. But with the location and GPS functionality of iPhone hardware, Loopt will also filter results by location, showing you a high-rated restaurant or friend nearby. Altman noted, “Location plus a contact list and information about cool places means you never have to eat lunch alone again, or at a bad place.” Loopt will be available for free with the launch of the App Store.



Michael Sippey from Six Apart demonstrated his company’s version of blogging software, TypePad for the iPhone. With just a few taps, he posted a photo to one of his blogs that he’d previously taken on the iPhone. He also showed how users can resize photos and adjust a post’s tags for categorization online. The software will be available for free at the launch of the App Store.



And the App Store should be home to a range of unique programs and toys. Mark Terry from Moo Cow Music demonstrated his program, Band, a collection of virtual instruments. Users will be able to tap melodies on a piano, bass, drums, and other music makers. Terry also showed a quirky “instrument,” saying, “The 12-bar blues instrument contains all the elements you need to play the blues in one simple interface.” The software will let musicians record and mix songs from the various instruments and will be available “in a few weeks time.”


Most customers will get software only through the App Store, however Apple has included a few loopholes for special situations. Enterprise users will be able to share private software though a company intranet of registered users. And a developer license will let the developer pass a program between 100 iPhones, ideal for classroom situations and projects.


We expect many more companies to announce iPhone software leading to the App Store launch in early July. The variety and quantity of software could let the iPhone and iPod Touch do almost as much as a laptop.




+ Add a Comment


Nice articles, but I am not clear about the point you mentioned about how to distinguish fake and real louis vuitton handbags.

Log in to Mac|Life directly or log in using Facebook

Forgot your username or password?
Click here for help.

Login with Facebook
Log in using Facebook to share comments and articles easily with your Facebook feed.