There’s no denying that Apple makes a fascinating subject for authors, and it seems more books are being published attempting to demystify the company’s secrets and methods than ever before. Author Ken Segall has just debuted another one entitled Insanely Simple: The Obsession That Drives Apple’s Success.
Author Ken Segall has announced the release Thursday of his new book, Insanely Simple: The Obsession That Drives Apple’s Success. Available now at Amazon.com, Barnes & Noble, iBookstore and other vendors, the tome attempts to get to the heart of how Apple continues to “consistently outthink and outmarket monoliths who possess greater resources or market share.”
“To Steve Jobs, Simplicity was a religion,” the author explains on his website. “He built a company based on its principles, in which the complexities of traditional business were simply not tolerated. Simplicity was also his most powerful weapon -- a means of humbling category leaders once thought to be invincible.
“Insanely Simple is a fascinating read for anyone curious about life in Steve Jobs’s world,” the description continues. “It’s a must-read for anyone who wishes to leverage the power of Simplicity to propel their own organization -- or their own career.”
Author Segall isn’t just another outsider -- he worked as an advertising executive under Steve Jobs for more than 12 years, first at NeXT and then during the iconic CEO’s triumphant return to Apple. While there, Segall was the guy who named the iMac (thus starting the whole “i” frenzy) and also helped develop the company’s legendary “Think Different” advertising campaign.
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