AdMob Survey Finds iPad Purchase Plans “Sluggish”
Posted 02/25/2010 at 8:36am
| by J.R. Bookwalter

Only days after a different survey found that iPad pre-purchase intent is higher than for the original iPhone in 2007, one survey claims that only one in six iPhone owners actually intend to buy the new device.
Mobile ad network
AdMob collected the results of an opt-in survey from 960 respondents in January which shows that only one in six iPhone owners intend to purchase Apple’s new iPad when it hits stores in late March,
according to VentureBeat. Among owners of Android smartphones the interest was even lower, with only one in seventeen ready to buy.
While Apple CEO Steve Jobs reportedly calls the iPad “the most important thing I’ve ever done,” the AdMob survey would seem to indicate otherwise. VentureBeat summarizes the results, claiming that they “strongly suggest that the iPad lacks the iPhone’s gotta-have-it hotness.”
Of course, surveys of this nature tend to be heavily skewed in the first place -- some people simply don’t like waiting for a new product to be available and will only be interested when they can see it with their own eyes and hold it in their hands, let alone actually be able to whip out a credit card to make the purchase. The original iPhone, with six long months between the announcement and actual product availability, suffered a similar fate -- but that didn’t stop buyers from lining up at stores across the country the day it went on sale.
Other nuggets of data in AdMob’s findings: Android users are 73 percent male, where the iPhone, iPod touch and Palm WebOS users are almost evenly split between the sexes. Palm also faces an uphill battle with their WebOS, as users appear 3.4 times more likely to
not recommend their device to others when compared to iPhone or iPod touch users. Two out of three users said they would recommend their Palm device, compared to 10 out of 11 iPhone owners.
AdMob’s survey results were part of a monthly report on the stats collected from its mobile ad network. The company claims to serve ads to more than 15,000 mobile applications and mobile websites.
(Image courtesy of VentureBeat.com)