AdMob Survey Finds iPad Purchase Plans “Sluggish”
Only days after a different survey found that iPad pre-purchase intent is higher than for the original iPhone in 2007, one survey claims that only one in six iPhone owners actually intend to buy the new device.Mobile ad network AdMob collected the results of an opt-in survey from 960 respondents in January which shows that only one in six iPhone owners intend to purchase Apple’s new iPad when it hits stores in late March, according to VentureBeat. Among owners of Android smartphones the interest was even lower, with only one in seventeen ready to buy.
While Apple CEO Steve Jobs reportedly calls the iPad “the most important thing I’ve ever done,” the AdMob survey would seem to indicate otherwise. VentureBeat summarizes the results, claiming that they “strongly suggest that the iPad lacks the iPhone’s gotta-have-it hotness.”
Of course, surveys of this nature tend to be heavily skewed in the first place -- some people simply don’t like waiting for a new product to be available and will only be interested when they can see it with their own eyes and hold it in their hands, let alone actually be able to whip out a credit card to make the purchase. The original iPhone, with six long months between the announcement and actual product availability, suffered a similar fate -- but that didn’t stop buyers from lining up at stores across the country the day it went on sale.
Other nuggets of data in AdMob’s findings: Android users are 73 percent male, where the iPhone, iPod touch and Palm WebOS users are almost evenly split between the sexes. Palm also faces an uphill battle with their WebOS, as users appear 3.4 times more likely to not recommend their device to others when compared to iPhone or iPod touch users. Two out of three users said they would recommend their Palm device, compared to 10 out of 11 iPhone owners.
AdMob’s survey results were part of a monthly report on the stats collected from its mobile ad network. The company claims to serve ads to more than 15,000 mobile applications and mobile websites.
(Image courtesy of VentureBeat.com)
WilliamsiPad
February 26, 2010 at 2:54pm
talked about this issue on my blog (http://theamazingipad.com/no-admob-on-the-ipad/)
I hope there is no Admob on the iPad -- they don't want to take advantage of the iPad opportunity? Good for them I encourage that. The less Ads the better. bookmarked
bender2000
February 25, 2010 at 1:32pm
The last survey said 13% were expected to get an iPad, which is like 1 in 8. That is considered exciting. This survey says a higher number, 1 in 6, would get the iPad, and it is sluggish? So less IS more, isn't it?
Mike James
February 25, 2010 at 9:52am
After the iPad event, I went back to the 2007 keynotes, and watched all of them, through the current ones. I see at least part of the "big plan", which surely will end with touchscreen technology being part of most devices, whether it's the "only" or "primary" control method or not.
At the original iPhone keynote. Steve got gasps and applause, doing things we take for granted now, like scrolling with our finger. With the iPad using the same OS, there weren't so many "amazing" things to show in that regard, since we all are familiar with the iPhone OS. (Interestingly, NOT called "Cocoa iPhone", but "Cocoa Touch") I actually felt a little bad for Steve, as the familiar OS made it seem less than stunning.
I'm a graphics person and 3D modeler, so I still need my desktop. But, I'd love to have a slightly larger, more powerful iPad, or the touchscreen notebook that will probably exist in a year or so. For me, optional stylus support would be a bonus. We'll see...
Current 3D work: http://www.mikejamesmedia.com
tSky
February 25, 2010 at 8:57am
If 1 in 6 iphone owners intend to buy the iPad -- that is ~ 5 million market to start -- sluggish??
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