Apple is quickly moving toward the release of iOS 5 this fall, and one of the major new features revealed at WWDC back in June was Newsstand, the company’s solution for organizing subscription content on your device -- and now, digital publishers can prepare for the feature with support from Adobe Digital Publishing Suite.
Adobe Systems Inc. announced that their Digital Publishing Suite for creating magazine and newspaper apps will now support the forthcoming iOS Newsstand feature. Newsstand was announced in June at WWDC 2011 as a prominent feature of the next iOS update for easy delivery of subscription periodicals to devices, as well as shopping for them via iTunes.
“Digital Publishing Suite support for Newsstand will provide Adobe’s publishing customers the ability to deliver engaging content directly to the digital doorstep of subscribers on their iPads,” said Todd Teresi, vice president and general manager, Media Solutions, Adobe. “Adobe technology is fundamental to the transformation taking place across publishing and now readers will be able to easily obtain their magazine and newspaper subscriptions in one location and get access to the latest issue as soon as it is published, further accelerating magazine adoption on tablet devices.”
Among the publishers already using Adobe Digital Publishing Suite are Condé Nast, Reader’s Digest and Martha Stewart Living Omnimedia, with more than 600 titles created to date.
“Tablet devices are changing publishing forever and Adobe Creative Suite® 5.5 software and Adobe Digital Publishing Suite helped us deliver an outstanding product in a new digital format,” said Emin Kadi, publisher and creative director at fashion and design magazine, Clear. “Now, with full support for iOS 5 Newsstand subscriptions, we will be able to further monetize our digital editions and make our content more discoverable.”
Unfortunately, publishers won’t be able to build apps enabled for Newsstand until “soon after Apple releases iOS 5 and the Newsstand application” -- but given the recent pace of developer betas and rumors of the new iPhone 5, we shouldn’t have much longer to wait.
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