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We have to confess, we don't really get the attraction to vinyl records in the year 2013. Beyond supposedly sounding "warmer" than digital music, they're just a pain to maintain and use -- a problem that Amazon's AutoRip service hopes to make easier.
Amazon announced Wednesday that its recent AutoRip initiative has expanded to include vinyl records purchased from the e-tailer since 1998, in addition to the CD service launched in January.
The clever move addresses a big obstacle to buying vinyl in the first place, which is that it's tough to convert to digital. Even with a USB-enabled turntable, the process happens in real time, unlike ripping a CD in minutes via iTunes.
With Amazon AutoRip, there's no muss, no fuss: Buy a vinyl record, and a free digital copy of the same title magically appears in your Amazon Cloud Player library, ready to stream immediately from compatible devices including iOS or Android devices, smart TVs, Roku and Sonos boxes and even Ford SYNC AppLink-enabled vehicles.
“AutoRip has been wildly popular with customers since it launched earlier this year,” said Steve Boom, Vice President of Digital Music for Amazon. “We’re thrilled to extend this experience to vinyl records. Many of our music customers are vinyl fans and it’s traditionally been very difficult to make digital versions of vinyl records -- now customers can enjoy the albums they buy wherever they are, not just when they have access to a record player.”
How about it, readers? While we're scratching our heads in disbelief, are any of you rushing to your Cloud Player account to see if any of your favorite vinyl is now available there?
Follow this article’s author, J.R. Bookwalter on Twitter