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While we're always guaranteed to hear about the deals Apple managed to nab, it's far more rare to hear about the ones that got away -- such as a potential partnership with Goodreads prior to Amazon snapping the company up.
The Wall Street Journal is reporting that Amazon.com's acquisition of book recommendation service Goodreads appears to have been about more than just expanding the Kindle's social networking presence -- it was also a strategic move to keep Apple from gaining a foothold there as well.
According to sources familiar with the talks, Apple and Goodreads had been negotiating for nearly a year on how to integrate the latter's social tools into the former's iBookstore, similar to how the iPhone maker tied Rotten Tomatoes movie reviews into its iTunes Store.
With talks ongoing, Apple executives contacted Goodreads last month to "move forward," only to be met with silence.
That's because Amazon had already "expressed interest in buying the company," and sources claim any deal was contingent upon Goodreads cutting off talks with other companies while the deal was percolating.
"Around that time, a different person at Apple not involved in the iBookstore talks reached out to Goodreads to ask whether it was interested in exploring other options; it’s unclear what those options included," the report concludes. "Goodreads declined."
Follow this article’s author, J.R. Bookwalter on Twitter