If there’s one company with the clout and potential to beat Apple and Google when it comes to cloud storage, it’s Amazon.com -- and as it turns out, a new report reveals that the company is talking to the music and film industries about doing just that.

Cnet News is reporting that e-tailer giant Amazon.com has been in talks with “major record companies and Hollywood film studios” to create a digital “locker” service for their libraries -- and that an announcement about a deal could come as early as next week, according to sources.

The concept is a popular one floating around right now -- cloud-based server storage to hold a user’s music, movies, e-books and other digital media, accessible from anywhere you have an internet connection. Apple is widely rumored to have a similar offering on deck, presumably as part of a major MobileMe upgrade coming as early as next month.

Amazon may strike first, even though “the online merchant has yet to obtain all the necessary licenses,” according to Cnet. Search giant Google is also said to be moving in the same direction, specifically with their music service which is said to be testing internally already.

The real question is, will consumers want these services? Streaming your digital media from anywhere sounds great, but the reality is that carriers have been doing everything they can to cap data usage -- a trend now spreading to wired broadband connections as well. That seems to run contrary to the plans companies like Amazon, Apple and Google may have for our cloud-based futures.

At any rate, if anyone can best Apple and Google when it comes to cloud storage, it’s Amazon -- the company is already running several such services, including Amazon Kindle (which hosts e-books that are downloaded to users’ devices as needed) and their latest attempt at streaming movies and TV shows, Amazon Instant Video, where 5,000 titles are being streamed to Amazon Prime members for absolutely free.

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