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The smartphone war has focused on the two superpowers of Apple and Samsung as of late, but according to the Wall Street Journal, Amazon might open a third front later this year. The Journal reports that the massive e-tailer has been showing prototypes of the new device to developers in San Francisco and Seattle lately, and that the phone could appear in September in the wake of a June announcement.
It's a tough market to break into, but Amazon has some ideas as to how to counter that. Instead of touchscreen technology, the device will instead focus heavily on 3D gesture control complete with a full six sensors (as opposed to the two cameras you find on the iPhone). The device is also thought to include retina-tracking technology with the four cameras on the front of the device to create the illusion of 3D imagery.
News has been surfacing about Amazon's rumored smartphone since 2011, although concrete information has been scant aside from reports that the company would be breaking out of its Kindle line and into smartphones.
If the September launch date is accurate, that puts it into direct competition with Apple's own "iPhone 6," which is thought to release around the same time. The next iPhone will allegedly feature a few tricks of its own, including a faster processor, health monitoring functions, and larger sizes than we've seen in the past.
Follow this article's writer, Leif Johnson, on Twitter.