While one has to wonder if it might be "too little, too late," for the white iPhone 4, apparently one analyst thinks the "mystique" factor of the iPhone could still result in a lot of sales for Apple. A lot of sales, as in 1-1.5 million!
The delay of the device has effectively added "mystique and scarcity value" which should result in even higher unit sales of the phone for Apple, noted Ticonderoga analyst Brian White.
"The purchase of consumer electronic devices is not always a completely rational decision, and people buy Apple products for many different reasons, including status, aesthetics, functionality, quality and the 'cool factor,'" said White in a research note that was originally obtained by The San Jose Mercury News.
He adds, "In our view, this delay has created a certain mystique and scarcity value around the white iPhone 4 that we believe could drive incremental iPhone 4 purchases in the range of 1 million to 1.5 million units per quarter until the iPhone 5 potentially comes to market in September."
Despite the potential increase in sales, shares in AAPL dropped lower today, ending at US$350.15, which was down $0.270 (-0.08%).
via the Mac Observer
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