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Rovio Mobile's head of business development, Peter Vesterbacka, made some intriguing comments today about Rovio's ambitions for the future of the company. Rather than offering up the standard, humble public relations comment of "right now, we're just focused on making great games," Vesterbacka instead gave us a quick glimpse into their long-term vision of the company. Rovio definitely isn't resting on their laurels. From recent comments it seems they're intent on growing their business into a major player in global multimedia.
“We're building an integrated entertainment franchise where merchandising, games, movies, TV, cartoons and comics all come together, like Disney 2.0," said Vesterbacka in an interview with Wired UK. He later continues, saying, "Steamboat Willie created Mickey Mouse, then they added more characters. You can see the same pattern today, but everything is happening much, much faster. Other brands used to build recognition over the course of decades. We've done it in one year."
We're not sure whether whether to call this "optimistic opportunism" or "delusions of grandeur." We would never slight the amazing and unprecedented success of the Angry Birds franchise, but suggesting that a fifteen month old cast of characters has the star power and earning potential of Mickey Mouse (the centerpiece of a company that has made hundreds upon hundreds of billions of dollars over the decades) is pretty much the boldest statement that a person can make in the entertainment industry.
Considering Rovio has announced consistent new update packs for Angry Birds every couple of months, crossover promotion deals, and even a new Angry Birds boardgame we're pretty sure these aren't just idle words either. Only time will tell whether Rovio is on the right track, but in the mean time these are certainly intriguing comments from the iPhone's biggest success story.