For all of its success in the music business, Apple has been mostly been chasing its tail where video entertainment is concerned. But a new report from Wired claims that the company may be launching a new second offensive to remedy the problem.
The first new offensive has already arrived with video cameras being added to the latest iPhone and iPod nano (and rumored to be coming -- someday soon -- for the iPod touch). Apple is also building a 500,000 square-foot data center in North Carolina, which Wired believes could provide the massive bandwidth necessary for streaming video.
And let’s not forget this week’s approval of two iPhone apps centered around streaming video: Knocking Live Video (which even got the personal blessing of Apple CEO Steve Jobs) and Ustream Live Broadcaster, both of which are capable of taking live video from your iPhone and broadcasting it to friends and family.
Wired suspects that such approvals likely happened to fall in line with the company’s future plans: Why not use App Store developers to help move things along? At the annual iPod event back in September, Steve Jobs even cited the popular Flip camcorder as a market that Apple wanted to step into, proclaiming, “We want to get in on this.”
Ustream co-founder John Ham thinks it just makes sense: “People always have a cellphone on them,” he notes. “You can’t always predict life, and there are going to be moments where you want to share… We’ve seen people take out devices and streaming earthquakes or planes landing, and now there are going to be all sorts of citizen journalism events if we have millions with this application over iPhone.”
Forrester analyst James McQuivey focuses on consumer video. “I would look at it and say, ‘You’re Apple. You can’t just refresh your existing line. What’s your game changer?’ It’s getting into personal broadcasting, which is essentially what this is.”
“Google is going to want to go with this, too: They have YouTube,” McQuivey concludes. “This could be really interesting.”