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Apple announced today to Jim Dalrymple of The Loop that's it's sold more than 100 million units of the iPod touch since its first appearance in 2007, and while that's an impressive number by any stretch of the imagination, it's a testament to the strengths and popularity of the iPhone and related smartphones that it's not much higher.
There's never been much of question that the iPod touch has been a big hit with users; after all, Apple's been known on numerous occasions to state that the product accounts for over half of all iPod sales. Until today, however, the precise overall numbers compared to other iPod units (like the nano) have never been known.
What is known, however, is that the iPod doesn't hold the same appeal it once did, likely due to the iPhone's aforementioned ability to deliver the same experience but with the added functionality of a phone. During the last quarter, Apple only sold 5.6 million iPod touch units (compared, for instance, to 36.4 million iPhones), marking a significant decrease in year-over-year sales.
That's not to say that the beloved iDevice is working its way off the stage. A Nielsen report from last November revealed that American children still look forward to receiving an iPod touch for the holidays more than any other device save the iPad and Nintendo's Wii U. And just this morning, Apple announced that it's releasing a budget-friendly $229 model that's already sparking considerable interest in social media. Who knows? If Apple plays its cards right, it could be enough to reverse those declining numbers, after all.
Follow this article's writer, Leif Johnson, on Twitter.