In an effort to eradicate competition with other retailers, Apple is quietly reinstating its long forgotten price-matching procedures. The company is reminding its store employees that they have the authority to match the prices of other computer retailers.

The policy is an efficient way to ensure that no other retailer offer discounts on Apple products. There is no word on whether or not Apple plans on promoting the policy considering the economy, but they usually don’t publicize their discounts, anyway.

If you happen to come across a flyer advertising Apple products for a lower price, bring it in to the nearest Apple store for price matching. Now, try doing this on Black Friday, and let us know what happens in the comments.