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What will your verse be? That's the question posed by Apple's latest 90-second television commercial for the iPad Air, which features a classic Robin Williams speech from the film Dead Poets Society.
MacRumors reported Sunday that a new Apple television commercial started airing over the weekend during the NFL playoffs, and like the previous "Life on iPad" spot, this one comes with a companion website.
The 90-second commercial includes a speech from actor Robin Williams taken from the 1989 feature film Dead Poets Society, applying his character's thoughts on why humans read and write poetry to how the iPad is being used in music, film, mountain climbing, scuba diving and more.
"We don’t read and write poetry because it’s cute," the speech begins. "We read and write poetry because we are members of the human race. And the human race is filled with passion. And medicine, law, business, engineering — these are noble pursuits and necessary to sustain life. But poetry, beauty, romance, love — these are what we stay alive for."
After a lengthy quote from Whitman, Williams asks, "What will your verse be?" -- and in the case of the iPad users featured in the commercial, Apple has posted a website to share those stories.
Check out the "Your Verse" spot embedded below!
Follow this article’s author, J.R. Bookwalter on Twitter