Apple COO Tim Cook on iPad, Apple TV and More
Posted 02/24/2010 at 6:49am
| by J.R. Bookwalter

Apple’s chief operating officer Tim Cook participated in a Q&A session in San Francisco on Tuesday and provided a number of interesting comments on a wide array of topics.
MacRumors is reporting on the session with Apple COO Tim Cook, which took place at the Goldman Sachs Technology & Internet Conference in San Francisco on Tuesday. His comments provide some insight into where Apple stands at the moment and in the near future.
On the subject of the iPad, he called AT&T’s data pricing for the device “revolutionary” and said that sales will expand to Best Buy’s “store within a store” and not just the Apple direct channels. He also pointed out that Apple’s custom processor for the iPad isn’t really such a new thing, since the company was heavily involved in developing its own silicon back in the PowerPC days. But he did note, “we want to make the world’s best products. By doing it ourselves, we were putting ourselves in the best position to do so.”
Cook was also queried on the Apple TV, which hasn’t been shown a lot of love by the company in recent years and was even rumored to be on its deathbed last year. “It’s still a hobby,” Cook confessed, “but our gut tells us there’s something there. The go-to-market model is difficult, and we have no interest in being in the TV market. But we have continued to invest in the Apple TV and will keep doing so.”
When asked about the advantages and disadvantages of an exclusive relationship with a company like AT&T, Cook replied, “Simplicity, and the ability to work with the carrier on new features such as visual voicemail on the original iPhone. In Apple’s top ten iPhone countries last year, five were single-carrier countries. In every single country, our units increased significantly. We look at things on a country-by-country basis.”
Finally, on the subject of Apple itself, Cook boasted, “People are our number one asset, and the executive team spends a lot of time thinking about recruiting and retaining great talent. We’ve said no to a lot of good products, great products even, in order to remain focused. Focus on people and ensure that it’s a small list of things to work on. That’s the magic behind us.”
(Image courtesy of MacRumors)