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If you think that Apple’s only hot market is in iOS mobile devices, think again -- a new report from Taiwan claims that the company is one of two major notebook computer manufacturers who are increasing production, while the others are sliding downward.
MacRumors is reporting that Apple and Samsung are “the only major notebook companies increasing production over the year ago quarter.” According to DigiTimes, the notebook industry overall is mostly flat this year, with sales down five to 10 percent from the last quarter.
“Samsung has been performing better than other brands by taking up deliveries from the suppliers, the sources noted, adding that Apple reportedly is revising upward its orders with the volume of some hot-selling models being doubled,” the report revealed.
While others are faltering, Apple is picking up the slack, reportedly as much as doubling production on certain “hot selling” notebook models -- presumably the new MacBook Air would be one of those, but the report doesn’t disclose exact model names.
Apple is widely expected to unveil new MacBook Pro models as early as next month, especially now that Intel has announced a February 20 ship date for their latest dual-core Sandy Bridge processors. MacRumors notes that new models “could explain such a significant ramp up in production as the company seeks to fill sales channels with the new models and stay ahead of customer demand.”
Follow this article’s author, J.R. Bookwalter on Twitter