Apple Focuses On The Magic With Pair of New TV Commercials
Over the weekend, Apple pushed out a new pair of TV commercials for the iPhone, both aimed at captivating potential customers with “gee whiz” technology features built right into the iconic handset -- AirPlay and FaceTime.
Apple has released a pair of new television commercials for the iPhone, continuing the “If you don’t have an iPhone…” theme launched back in March. The first shows off the wireless technology known as AirPlay, while the second continues to tout the advantages of FaceTime.
“If you don’t have an iPhone, you don’t have AirPlay,” the first advertisement announces. “Which makes it easy to share your music, photos and videos from your phone, on your TV.” As usual, Apple doesn’t show or mention exactly how the technology works -- or that it requires extra hardware such as an Apple TV to do so.
The second ad shows the advantages of FaceTime, which is now available on the iPhone 4, fourth-gen iPod touch, Mac and iPad 2. “If you don’t have an iPhone, you don’t have FaceTime, which lets you easily talk face-to-face with another iPhone, a Mac or even an iPad,” the narrator reveals.
Both spots are making the rounds now and can be viewed on Apple’s website or the company’s YouTube portal -- or, of course, you can just click below to see them embedded right into the comfort of MacLife.com.
Follow this article’s author, J.R. Bookwalter on Twitter
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jscardina
July 12, 2011 at 12:01pm
IT all could work if your iPhone was jailbroken and you had 3G unristrictor. : p
Simao Alves
July 11, 2011 at 7:18am
Absolutely, But with the new tiered data plans if you don't have WIFI you can go broke!
Y8S
July 11, 2011 at 6:57am
The commercial should replace the word "iPhone" with the word "WiFi".
"If you don't have WiFi, then you don't have FaceTime."
"If you don't have WiFi, then you don't have Airplay."
"WiFi, just one more thing that makes the iPhone an iPhone."That's the real take away from these commercial. Doesn't matter if you have an iPhone or not. If you don't have WiFi nothings going to work.
Mr. Happypants
July 11, 2011 at 7:44pm
Exactly. I met somebody who had convinced her boss to buy $1800 worth of iPhones for their contracting company, thinking they could use FaceTime to easily communicate with their workers in the field. She asked me what the deal was, why it wouldn't work & when I explained, she was definitely disappointed. They've only had the new phones for a few weeks.
Now, that's obviously not the only way for them to get their jobs done, and I pointed her towards HeyTell that acts kind of like Nextel's push-to-talk. It's just something that it seems like Apple glosses over, almost bait & switching newer adopters of the hardware.
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