Bloomberg BusinessWeek's fourth annual customer service rankings show that Apple has increased from 20th to 3rd when it comes to customer service, according to MacRumors. Apple finished behind catalogue retailer L.L. Bean and insurance company USAA.
According to the results, which brought together data from consumer firm J.D. Power, with survey results from over 1,000 of the magazine's own readers, Apple received an A+ score in ratings for both "quality of staff" and "efficiency of service."
"The company's sleek devices and user-friendly software aren't its only innovations. Appointments at Apple's 'Genius Bars' and its roving in-store checkout clerks are just two ways the company has pioneered new approaches to customer service. The iPhone maker likely got a bump this year as more companies created customer-friendly apps for their own services, helping to burnish Apple's customer service brand."
Other factors in the survey showed respondents would "definitely recommend" the Apple brand at 66% and would "definitely repurchase" from Apple at 58%. Dell was the only other computer maker to make the list of top 25 companies, ranking in 23rd place.
Apple had previously been ranked 21st in 2008 and then 18th in 2007. This year's improvement was based on a leap in the "quality of staff" category.
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