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March 7 has finally arrived, and with it comes Apple’s media event at the Yerba Buena Center for the Arts in San Francisco. After teasing with last week’s “We have something you really have to see. And touch” invitations to the press, the fateful day has arrived with CEO Tim Cook taking the stage.
Apple CEO Tim Cook hit the stage at the Yerba Buena Center for the Arts in San Francisco right on schedule this morning to kick off the company’s latest media event. "I'm excited to be here,” Cook announced. “I’d like to get started by talking about the post PC revolution. And Apple is at the forefront. Leading this revolution."
Cook elaborated: “We’re talking about a world where the PC is no longer the center of your digital world,” with Apple fortunate enough to be at the forefront of the revolution thanks to three key devices: The iPod, the iPhone and the iPad, which combined now make up 76 percent of the company’s revenue. “Any company would be thrilled to have just one of these devices,” Cook notes.
Cook then launched into a recap of the company’s Apple retail stores, complete with a video showing off the grand opening of the company’s Grand Central location in New York City. iOS is clearly at the forefront of this movement, with 62 million devices sold in the last quarter of 2011 and 315 million devices now in use.
Apple’s media event introduced a new Retina Display-enabled iPad, a refresh to the existing Apple TV (both available March 16, with preorders starting today) as well as an all-new iPhoto app that hits the App Store on Wednesday.
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