Apple Legal Forces HyperMac to Rebrand as HyperJuice
Posted 11/01/2010 at 6:37am
| by J.R. Bookwalter

Apple’s legal eagles have already forced third-party battery maker HyperMac to stop selling MacBook charging cables as of November 2, but now it appears the company has also been forced to bow to pressure over the use of the word “Mac” in their name.
AppleInsider is reporting that HyperMac is being rebranded as HyperJuice as part of negotiations with Apple, the accessory company announced on Monday. Parent company Sanho Corporation appears to be making the branding change based on legal pressure from Apple’s attorneys which is part of an ongoing lawsuit over the company’s alleged patent violations.
"In the coming weeks, the 'HyperMac' brand name will be renamed to 'HyperJuice' as part of our ongoing comprehensive licensing negotiations with Apple regarding a wide array of technologies and issues," said Sanho Corporation president Daniel Chin in a press release released on Monday.
Apple filed suit against Sanho in September, alleging violation of patents the company owns related to their MagSafe battery charger as well as cables that use their 30-pin iPod dock connection. The interesting twist is that the company isn’t actually reproducing Apple’s MagSafe connector, but instead relies on official products made by Apple which are then recycled for use in their third-party accessories.
The removal of “Mac” from the company’s name suggests that Apple’s grievance goes beyond just the MagSafe and dock connector litigation, and offers no clues as to what Sanho’s “comprehensive licensing negotiations” might entail.
In the meantime, the accessory maker’s MacBook external batteries will disappear from their website at midnight Pacific time on November 2 (that’s technically tonight!) -- while the batteries themselves will continue to be sold, the connectors that attach them to the MacBook will not, so buy now while you have the chance.
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