If you like to read magazines on your iPad, you’ll have plenty of reasons to rejoice in the coming months as more and more publishers get on board Apple’s subscription bandwagon. The latest is Conde Nast with The New Yorker, which is now available.
AllThingsD’s MediaMemo is reporting that publisher Conde Nast has hopped on board the Apple subscription bandwagon -- at least for one title right now. A revamped New Yorker magazine has popped up on the App Store, with the weekly publication now going for $5.99 per month compared with the company’s previous model of $4.99 per issue.
That works out to only $1.50 per issue, and iPad subscribers can save even more by going with the annual subscription for $59.99 -- almost $10 less than a print subscription, which works out more like $1.15 per issue. Of course, if you already subscribe to The New Yorker, your iPad access will be free. MediaMemo’s Peter Kafka notes that individual issues will continue to be sold for $4.99 each.
Conde Nast’s plans come on the heels of last week’s announcement from Hearst Corp. to offer a range of magazines via Apple’s subscription service starting with the July issues of Esquire, Popular Mechanics and O: The Oprah Magazine. Those monthly publications will sell for $1.99 per month or $19.99 per year.
While Conde Nast is happy to jump on board Apple’s subscription train, they’re not relying on the iPad exclusively -- the company announced in February that they also plan to publish on Google’s Android platform, although those plans have yet to materialize.
Apple’s subscription plans were something of a controversy after being announced back in February, when News Corp.’s The Daily was announced as the first to take advantage of it. Cupertino takes 30 percent of the pie, much in the same manner they do with iOS apps themselves -- but it would seem that the massive iPad market share is simply too much for these publishers to walk away from, and one by one they seem to be getting on the money train.
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(Image courtesy of AllThingsD and The New Yorker)
