Apple Quietly Relents on Unpopular In-App Subscription Policies



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I'm surprised by Apple's reversal, but it is probably the best decision for the iOS platform. I don't feel much pity for third parties like Zinio (a.k.a. "middle men"); the upshot of Apple's now-defunct rules was to encourage content providers to maximize their income by working directly with Apple.

But Apple has yet to provide publishing tools for their platform, so there's probably a need for third parties that help with the transition from written content to app. Also, Apple would have faced a never-ending train of publicity problems as new business models create gray areas and either get upset for being rejected or make other app-store rejects upset by being approved.

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