Apple has done it again. In a poll of 70,000 consumers by the American Consumer Satisfaction Index, Apple continues to rule the roost when it comes to consumer satisfaction over other computer manufacturers.
Currently, Apple is one point up on 2011, and holds a nine point lead over the next closest competitor. But why does Apple continue to dominate when it comes to consumer satisfaction? "In the eight years that Apple has led the PC industry in customer satisfaction, its stock price has increased by 2,300%," says Claes Fornell, founder of the ASCI. "Apple's winning combination of innovation and product diversification -- including spinning off technologies into entirely new directions - has kept the company consistently at the leading edge."
Check out the survey results:
(Image courtesy of ZDNet)
Do you agree with Claes' statements? What is that special something that Apple has that others don't? Feel free to leave your comments below!
via ZDNet
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brandonwalkermedia
September 21, 2011 at 1:28pm
Apple takes care of the customers, until other companies realize its NOT ABOUT THE MONEY they will continue to fail!
ebrainer1
September 20, 2011 at 8:37pm
Put lots of care into the individual products, and they’ll sell themselves.
Compare that to companies that sell a lineup consisting of a dozen frankencomputers for dirt cheap.
