Sport & Auto
- About Future
- Digital Future
- Cookies Policy
- Terms & Conditions
- Investor Relations
- Contact Future
The 30th anniversary of the Macintosh may have been 10 days ago, but Apple is staying in a festive mood by debuting a new celebration video shot using the iPhone and edited on the Mac.
Apple announced Monday a new video advertisement called "1.24.14" that uses iPhone footage shot by 15 camera crews from all around the world to show how the Macintosh's promise of putting powerful technology in the hands of users has become a reality 30 years later.
The footage was shot on January 24, 2014 as the Macintosh was popping the champagne cork on three decades, with footage shot in 15 locations spread across five continents by none other than Jake Scott -- the son of Ridley Scott, who directed Apple's iconic "1984" Super Bowl commercial and also collaborated on the latest project.
"From sunrise in Melbourne to nightfall in Los Angeles, they documented people doing amazing things with Apple products," the website explains. "They shot over 70 hours of footage -- all with the iPhone 5s. Then it was edited and scored with an original soundtrack. Thanks to the power of the Mac and the innovations it has inspired, an effort that normally takes months was accomplished in a matter of days."
Hollywood editor Angus Wall and a team of 21 assistants then assembled more than 70 hours of video shot across 100 different iPhones into the video embedded below using iMac and Mac Pro computers, which is now available to view on Apple's website as well as YouTube.
Follow this article’s author, J.R. Bookwalter on Twitter