Apple Sued For Use of iCloud Name
Posted 06/13/2011 at 1:58pm
| by Keoni Chavez
Coming straight from the "Wait For It..." Department, Apple has been sued over use of the name "iCloud". Arizona-based iCloud Communications filed its formal suit against Apple for infringement of its name, which has been in existence since 2005.
Interestingly, apparently the company has never actually filed the name "iCloud" as a trademark, which Apple has, in fact, done. It's easy to see how this could cause confusion in customers' minds, even though being a local company it's arguable that the nation as a whole has never heard of iCloud Communications before. However, there is a decent chance that the company could win the case, regardless of trademark ownership, if they can prove that there is significant overlap between its services and Apple's.
This really just serves to highlight the fact that Apple's continued use of the "i" prefix is growing tiresome. We would be more than happy to see them reboot their naming convention to something completely new, though that's extremely unlikely considering its raft of existing and upcoming hardware devices that already bear the "i" in their names. We'll keep an eye on this case as it develops.
Via ArsTechnica