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Even considering the disappointing performance of the iPhone 5c, it seems safe to say that Apple has been on fire this holiday season. The latest good news for the Cupertino giant comes from Parks Associates (via Cnet), an analytics firm that revealed yesterday that Apple's desktop computers have at long last edged out competitors Dell, HP, and Acer as the "preferred" units among consumers this holiday season.
Apple's been close to the top before as it came in at third place in 2011 and second in 2012, but this makes the first year that its desktop systems topped the peak. Park Associates' data didn't only bear good news about Apple's desktops, however, as it also revealed that the Apple TV remained king of the mountain in the streaming media device category despite increasing competition.
The ascendancy of the desktops may have more than a little to do with Apple's noteworthy upgrades to the iMac over the last year, including the new Haswell processors from Intel and the improved flash storage. And the year's not even over. As you might recall, Germany's Conrad Electronic updated its site to announce that the new Mac Pro could be in customers' hands as early as December 16, and as of yet, the listing remains unaltered.
Still, John Barrett, the director of consumer analytics at Parks Associates, urged a little caution when considering his organization's own data. "Being the 'preferred' brand is certainly an advantage, but consumers can still change their minds," Barrett said. In other words, to use Cnet's own example, consumers may prefer an Apple desktop, but for whatever reason, they might end up getting a Dell instead. (Dude.)
Follow this article's writer, Leif Johnson, on Twitter.