Hey! You in the suit! Apple wants you to use an iPhone instead of whatever else you've carrying in your pocket.
MacRumors reports that Apple has placed a high profile ad in a high profile business magazine, clearly showing an amped up effort to capture more business users. In the latest issue of The Economist, Apple has placed a full page ad on the back cover, usually the most expensive and high-profile ad space in a magazine (you can call it "cover 4" if you want to sound all smart and stuff). The ad brags on the business prowess of the iPhone 4, and wants you to know that "iPhone loves business. With over 425,000 apps, the best phone for apps just keeps getting better."
The ad prominently flexes some big-muscle apps in the business world: Bloomberg, The Economist, Cisco WebEx, Oracle, and iWork. Well, not really sure if iWork is big business muscle yet, but you have to appreciate the effort of sliding that one in.
Considering that the latest reports show iOS devices gaining market share and RIM devices losing ground, it is not surprising to see Cupertino get aggressive in the old BlackBerry stomping ground.
bsbeamer
July 09, 2011 at 6:00am
One of the problems for many larger corporations is the iTunes activation and iTunes account requirement. Now every user in the business needs an account, or the IT administrator needs to create several email addresses and accounts to activate for their users.
It's a large problem for the corporate structure, very similar to the issues professional organizations are having with FCPX and Lion being available ONLY in the app store. Not every employee has their own credit card. Apple needs to realize this if they want to succeed in the business model that they're targeting to. Accounting departments are something personal users don't have to deal with.
It looks like iOS5 will take care of some of this, but most corporate IT departments don't need users downloading games on their work devices. For small businesses it's easier, but still can be difficult to work around.
I find it really interesting that with Apple going away from their professional "PRO-APPS" that they are now targeting businesses for the iPhone and iPad.
